This Is Why You Can’t Ignore Onboarding

Heather R. Huhman

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You’ve got to feel sorry for the onboarding process. It’s just as important as the hiring process and can make the difference between a new employee succeeding or failing in their position. Yet for many organizations onboarding just isn’t a priority. And that’s putting the company and new hires at a severe disadvantage. And don’t think that just having employees … Read More

In the World of Content Marketing, Storytelling Is Your Most Powerful Weapon

Jeff Previte

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Content marketers often get lost in the pressure to simply put out content, losing sight of what is most important. Instead, they merely focus on the output — the blog posts, ebooks, slideshares, whitepapers, case studies, tweets, shares, and everything in between. “Content is King,” they say. What is this content anyway? Is it just another task to check off … Read More

How To Get Out Of The Cozy (And Extremely Dangerous) Comfort Zone

Guest Author

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Our comfort zone is, well, comfortable. An unknown individual once said that “a comfort zone is a beautiful place, but nothing ever grows there.” There is a lot of truth within those 12 words. How are we supposed to get better when we’re stuck where we are? I think we’re all guilty of this – and many stay stuck because … Read More

Everything You Need to Know About Public Relations: Stanley Cup Edition

Marikaye DeTemple Kane

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  Public relations results hopefully don’t take seven years to secure. But to get Lord Stanley’s Cup back in Pittsburgh, it was worth the wait! While I could write all about why the Pens won, how they were the best team in the league, and on and on, I do realize (and have a team of editors that will reel … Read More

Learn How Your Salary And Work Culture Compare To The Rest

Heather R. Huhman

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  Let’s face it – you spend a lot of time at the office, which means an understanding of your ideal company culture and appreciation of your work is crucial. Are you underpaid? How can you be sure your benefits are fair? Is your voice being heard? And, more importantly, where can you find the answers to these questions – … Read More

Lessons From Infomercials That Will Boost Your Content Marketing

Crystal DeTemple

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You’re flipping aimlessly through channels and stumble across an infomercial. There sits a doctor (or someone dressed as a doctor) intentionally angled in front of the camera to make you feel like you’re part of an exclusive interview. You’re getting the first (and limited time only) exposure to a revolutionary weight loss pill that studies show will guarantee you Kardashian … Read More

Lack of Awareness May Cost You A Job

Guest Author

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 You sit by the phone for hours just waiting for the call back with news that the job is yours. You are almost certain you did everything right; you dressed the part, answered the interview questions well, and you nailed the handshake afterwards. But the call still hasn’t come. One job interview skill that you may have forgotten to sharpen … Read More

How To Keep Your Social Media Followers From Leaving

Kristen Klempert

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As a budding social media expert you login to your accounts each morning, excited to see how your followers have responded to your latest posts. You’re happy with the amount of interaction you’ve received and are about to pat yourself on the back when you see it. You’ve lost several followers since yesterday. When you’re working hard to increase your … Read More