This Is How You Score The Job You Want

Heather R. Huhman

Image Credit

They say the secret to landing the perfect job is all about who you know, but sometimes, it’s all about who knows you. Generally, in today’s job market, employers expect candidates to jump through hoops to land that perfect job. The application process can be downright repetitive and tedious. Create an online job application, update your resume, cover letter, and … Read More

4 Ways To Get On The Media’s Good Side

Heather R. Huhman

Image Credit: Rawpixel on Bigstock

This may come as a shock, but professionals in the media and PR industries often are living in different worlds. PR professionals need to understand the media’s culture and, most importantly, be able to speak their language. Here’s a list of four different ways to build lasting relationships with journalists: 1. Show your manners on social media. You wouldn’t ask a stranger … Read More

This Is How You Build A Killer Professional Network

Heather R. Huhman

Image Credit: Caliber

Networking — it’s what makes the professional world go round. Unfortunately, it’s a skill that doesn’t come naturally to a lot of people. A 2014 survey by Lee Hecht Harrison found that 31 percent of job seekers have trouble identifying good networking partners and 19 percent said networking events make them nervous. That’s all about to change. The free app Caliber makes … Read More

How To Increase User Dwell Time And Improve SEO

Heather R. Huhman


SEO is a difficult art to master. Each year, Moz analyzes 90 factors that can influence your page rankings. So we research keywords and spend hours upon hours link building. But none of that matters if people click on your page from a results page, look for a second, and then bounce back to the search results. Dwell time, or the … Read More

Why You Need To Get This App For Job Search Success

Heather R. Huhman

Image Credit: FriendHire

It’s all about who you know. A 2015 report from Glassdoor found that getting an employee referral ups the probability of getting a job by as much as 6.6 percent. Unfortunately, many job seekers’ professional networks are not big or diverse enough for them to find the perfect job. But what about the social media network? 2014 research from The … Read More

How Even Big Companies Get Social Media Wrong

Heather R. Huhman

Image Credit: Social Media Unlike

Social media has created countless opportunities for businesses to build their brand and customer base. Unfortunately, there are also more opportunities to make some pretty bad mistakes with posts or tweets. When we were all still learning what a hashtag was, it was understandable to have a few missteps. But now social media has been a part of our lives … Read More

Why This Free App Is The Best Thing To Happen To The Job Search

Heather R. Huhman

Image Credit: JobAware

It’s not a secret: the job search has gone mobile. A 2014 survey by Indeed found that 65 percent of job seekers already use mobile devices to look for a job. However, when it comes to applying for a job, 78 percent said they would only apply via a mobile device if the process was easier. Guess what? It just … Read More

How To Make Your Mind Come Up With Fabulous Content Ideas

Heather R. Huhman

Image Credit:  Bigstock Photo

It happens to the best of content marketers: you sit down to write a new blog post or newsletter and stare blankly at the computer screen, waiting for a content idea to come to mind. But the ideas just don’t want to cooperate. You’re suffering from content block. The 2015 B2C Content Marketing survey from the Content Marketing Institute found … Read More