This Is How You Reach Your Target Audience With the Best Content Format

Jeff Previte

target audience

Image Credit: Pexels Your content marketing strategy needs to be focused on reaching your target audience, which is difficult when you don’t understand what they want. If your audience listens to podcasts and you’re trying to reach them with print articles, you’re wasting a lot of time and resources on content that won’t get you the results you need. With … Read More

How To Successfully Bring Old Content Back From The Dead

Amanda Brenci


Candy is flying off the shelves, mysterious costume shops are popping up, and creatively carved pumpkins are appearing on front porches, which can only mean one thing: Halloween is right around the corner. And this Halloween, toilet roll mummies won’t be the only ones rising from the grave. Just like Dr. Frankenstein brought his monster to life, we need to … Read More

In The World Of Disengaged Employees, This Is Why You Need Leadership Coaches

Marikaye DeTemple Kane


The talent pool is under attack from the most villainous enemy of them all — disengagement. Since most employees consider themselves unmotivated and uncommitted to their work, the workforce may become victim to job hoppers or underperformance. How can companies fight back and push their employees to the next level to defeat disengagement? The infographic below — compiled by MyWorkNinja, … Read More

Weekly Wrap-Up: Imbellus Raises $4 Million For Better Candidate Screening

Heather R. Huhman

Image Credit: Mobile Media Devices

This is a look at the job search and HR tech news, data, trends, and events you need to know about. News Imbellus Raises $4 Million for Better Candidate Screening Instead of career aptitude or placement tests, founder Rebecca Kantar envisions people taking Imbellus tests to guide their job search, so they’ll know whether their skills are the right match … Read More

All You Need to Know About Employee Coffee Trends

Marikaye DeTemple Kane

Keeping up with your employees’ trends is tough, but it’s important to know what keeps them motivated, especially when it comes to the ever important cup of coffee. Do you know how much your team relies on coffee? With National Coffee Day quickly today, September 29th, Quantum Workplace — a company with an employee feedback platform designed to make work better … Read More

So, You’ve Mastered Tweeting. This Is The Next Step In Using Social Media

Kristen Klempert

mage Credit: social media

    Nowadays businesses are told that they have to do social media. They have to create accounts and post shares. But no one ever really explains what the point of social media is, which is why so many small companies have a hard time effectively incorporating it into their business strategies. Without a better understanding of how social media … Read More

This Is How Business Analytic Skills Can Get You Hired

Guest Author


For many of us, basic career decisions start during college. We have to decide what general direction we want to go in, where we should specialize, and ultimately what skills are going to give us the largest advantage when it comes time to begin applying for jobs. All in all, it is a lot to take into account. In today’s … Read More