6-Month Media & Blogger Relations Campaign
Situation
Client requested a thorough media relations outreach campaign with at least 10 placements per month.
Action
Come Recommended created and launched a media and blogger relations campaign, targeting both traditional and digital publications. Come Recommended drafted and pitched releases, followed-up with reporters and bloggers, coordinated interviews (both print and video), and maintained media relationships on behalf of the client.
Results
Client gained extensive coverage in both traditional and digital publications, averaging 19 placements per month over a six-month period. Coverage included placements in publications like Mashable, About.com, AOL, U.S. News and SHRM.