BeenVerified Case Study

Situation

Public-record platform BeenVerified requested a tighter relationship with their user base through education, as well as continue to keep their current subscribers informed on company and product updates.

Action

The Come Recommended Team launched a content marketing campaign with a heavy emphasis on education from the fall of 2011 to present.

To start, Come Recommended created and maintained a blog, with at least 3 posts a week. The Come Recommended team also drafted and pitched guest posts to various outlets. Next, Come Recommended took over all social media accounts, including Facebook and Twitter. Finally, since BeenVerified’s largest audience is reached through email, Come Recommended crafted and sent out out e-newsletters to current subscribers.

Results

Come Recommended increased BeenVerified’s Twitter following by 290% and grew the company’s Facebook following by 22%. BeenVerified’s guest posts were also featured in outlets like Yahoo and Focus. Additionally, through Come Recommended’s email campaign, monthly newsletters were sent out to 6 million people which contained case studies, testimonials, blogs, and company updates.