Resunate Media & Blogger Relations Campaign

Situation

Client wanted to organize a media relations campaign for the purpose of promoting the product, particularly geared at tech and career thought leaders and publications.

Action

Come Recommended launched a thorough media relations campaign, which included creating releases, pitching and following up with reporters and bloggers, assisting with product redesign before promotion, etc.

Results

Client received recognition with industry publications and blogs, including a product review by Lifehacker, which lead to 1,000 additional users and several affiliate partners.