Vizibility for Resume Writers and Career Coaches

Situation

Client wanted more exposure with career center representatives as well as resume writers and career coaches.

Action

Come Recommended launched an e-mail campaign focusing on the clients target audience, which directed the recipients to an upcoming webinar. The webinar would assist career center representatives, resume writers, and career coaches with their respective clients after graduation. Three webinars were conducted in the span of two months.

Results

Each webinar had a solid number of attendees, which lead to partnerships, as well as more familiarity of the product with the target audience.