Our philosophy is simple: Your PR firm shouldn’t try to separate themselves from you — they should be an extension of your team. So, don’t think of Come Recommended as “just another agency” — or even an agency at all. Think of us as those extra team members who know the ins and outs of the digital PR world and happen never to come into your office. Our team is your team. Whenever you need us.

As for cost, yes, we charge retainers, but they are so much smaller than a “traditional agency.” And for that retainer, you get a dedicated team of individuals working their butts off for you the entire month. We don’t count hours (or minutes) here. We only count results.

Interested? Here’s how we work:

Step 1: Goals & Objectives

Do you want to build awareness of your brand? Do you want to generate more leads to your website?

Whatever your goals are for your brand, we’re ready to roll up our sleeves and get started! Reach out to us to arrange a call to discuss your goals and business objectives.

Step 2: Budget

We understand that every business is unique, which is why we offer several packages that fit your budget. Whether you’re just starting up or you’re looking to grow your existing business, we offer services that are worth the investment.

Options include:

Step 3: Kickoff Call

Love what we have to offer? We’ll send you a Letter of Agreement (LOA) and a New Client Questionnaire to complete before our kickoff call.

During the kickoff call, we’ll discuss the New Client Questionnaire, watch a demo of your product, answer any questions you might have about our process and services, and outline our timeline moving forward.

Step 4: Plan & Execute

We’ll spend 2-3 days developing ideas for each of the agreed upon services for the month. This includes topics, headlines, summaries, authors, etc.

Once we have your approval of the ideas, the work fun begins!

Here’s our thorough process for each individual piece of content:

  1. The Content Creator on the account comes up with a descriptive headline and summary
  2. The Editor on the account approves the idea, or sends it back to the Content Creator for revisions
  3. Once approved by the Editor, the content idea (descriptive headline and summary) is sent to the client for review by the Client Relationship Director
  4. Once approved by the client, the Client Relationship Director assigns the task to the Content Creator
  5. The Content Creator researches and writes the content, suggesting a set of better headlines
  6. The Editor reviews the content and works with the Content Creator to perfect it
  7. Once approved by the Editor, the content is sent to the client for review by the Client Relationship Director
  8. The client reviews, and if the client has any feedback, it is communicated to the Client Relationship Director, who shares it with the Editor and Content Creator
  9. If edits are necessary, they go through the Content Creator and Editor process again, and the Client Relationship Director resubmits to the client for final approval
  10. If this is an external piece (guest post), the Editor then drafts a pitch and works with the outlet(s) to get the piece placed

Step 5: Measure

We continually measure results throughout. This means paying attention to how many shares your content receives, tracking conversions, measuring audience engagement, SEO rankings, etc.

Step 6: Tweak

The best strategies are constantly updated and tweaked. As we measure results, we’ll continue to tweak your strategy to make sure it’s reaching the right audience and bringing in the best results for your business.