If you’re still reluctant to use social media during your job search, you’re missing the boat — and plenty of job opportunities — as other job seekers land the position of their dreams.
According to our 2014 Mobile and Social Medical Sales Job Search survey, 42 percent of medical sales professionals said social media led them directly to a job opportunity.
Through social networking, job seekers can make valuable connections that can lead to interviews and even job opportunities. It’s time for you to add this important tactic to your job search strategy.
If you’re looking for some new ways to freshen up your job search, here are five secrets of the social job search every job seeker should know:
1. Follow niche sites on social media for opportunities.
Niche sites are a great tool for finding job postings exclusively in your industry. Whether you’re in healthcare or marketing, there are niche job boards and blogs available to help you discover opportunities.
There are thousands of niche job boards on Twitter for practically every type of industry. Marketing/PR Jobs and Jobs in Tech are just a few of the niche job sites you can follow on Twitter for relevant job postings to your career.
2. Use Twitter to position yourself as an expert.
Twitter is an excellent social network for job seekers because it connects you with professionals and companies in your industry. According to Jobvite, Twitter is the most popular social media platform to ask for career help and advice.
Not only is Twitter a great tool for obtaining career advice, but you can also use it to position yourself as an expert in your field. Use Twitter to share relevant content regarding your industry and spark conversations with professionals during Twitter chats.
3. Become an active participant in online communities.
Another great way to build your connections and discover job opportunities is through online communities. In the survey mentioned earlier, 46 percent of respondents said they use social networks to communicate with recruiters.
Once you find a community that fits your career needs, be sure to actively participate. Share your passion for your career by creating and sharing content about your industry. Not only will you become a strong contributor this way, but you will also grow your personal brand.
4. Create lists of target companies.
When you explore social networks, keep your eyes peeled for companies you’d like to work for and follow them online. According to our survey, 56 percent of medical sales professionals use social networks to research employers.
When you follow a company on LinkedIn or “like” them on Facebook, this allows you to keep track of what the company is doing. As you continue to follow employers on social media, consider creating Twitter lists or using the interest list feature on Facebook. This will help you keep important information regarding your job search all in one place!
5. Make sure you are searchable.
Finally, if you want to become discovered by recruiters and employers, you need to make sure you’re searchable online.
Be sure to check out the variety of social networks available that can help you build your online presence. Networks such as Google+ and LinkedIn can help you get noticed online and build a brand for your name. You should also maintain profiles on niche platforms within your industry.
Use the exact name on your social networks as you would on job applications. For example, you don’t want to leave your last name off of your Twitter profile because employers wouldn’t be able to find you.
As job search tools continue to evolve, social media will always serve as a powerful tool for job seekers. Social media will enable you to connect with recruiters, discover opportunities, and land the job you’ve always wanted.
What are your best secrets for using social media during your job search?
Michele P. Dambach is the Digital Marketing Specialist at MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web. Connect with Michele and MedReps.com on Facebook, Twitter, and LinkedIn.