7 Reasons to Consider Temp Work

By Heather R. Huhman

Temp jobs are on the rise. Demand for temp workers will grow at a rate 5.9 percent faster this quarter than in the same period last year.

Temp work is often the perfect solution for job seekers who need to fill the gap in their resume. Here are seven reasons to consider it:

Get paid.

The most obvious reason to look into temp work is to make some money. If you can’t find the job you want, temp work will fill in the gap and give you the opportunity for some income. It may not be your ideal salary, but it’s a start.

New experiences.

As a temp, you get assigned to different companies through an agency. Through the different assignments, you can learn about different career fields and company cultures. Temp work can give you a taste of different atmospheres you might pursue in the future.

Less stress.

Companies hire temps when they have too much work for their current employees and need someone to take on the less important tasks. You will have less demanding responsibilities as a temp — and therefore, less stress at work.

Flexibility.

When you enter into a temp agency, you can decide what days or times of day work best in your schedule. Assignments can last from a few days to more than a year. They will try to find a position to accommodate you. When your temporary assignment ends, you get to decide what to do next.

New skills.

In temp work, you’ll get to work on the skills you already have in addition to learning new ones. Sharpen soft skills like time management and attention to detail, as well as hard skills related to new technology and software. Boost your resume along the way.

Meet new people.

Being assigned to various companies means meeting lots of new people. Temp work is an ideal networking opportunity. You might meet people you can connect with later on in your career. Maybe someone will offer you a full-time job.

Lead to full-time.

Going along with networking, working as a temp might lead you to a full-time job within the company. Companies hiring from within will likely consider temps for open positions because they are already familiar with things. It’s not a guarantee, but about 70 percent of temporary workers are offered permanent positions.

What are some other benefits of temp work?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

6 Tips for Avoiding Burnout in Your Job Search

By Heather R. Huhman

Searching for a new job — even with the multitude of tools and resources available — can be almost immediately overwhelming. So it’s no surprise a large amount of job seekers experience job search burnout at one point or another.

Want to get back on track to new employment? Here are some ways to avoid burnout in your job search:

Replace Applying to Jobs With Networking

It’s easy to get burned out in the job search process and just give up. When you’re feeling like you can’t look at one more applicant tracking system, it’s time to switch gears. Instead of giving up entirely, work at networking instead. It can be way more fun to meet new people and build new relationships than to fill out another form. Plus, these new contacts can turn into hot job leads, and help your video resume or cover letter get in front of the right set of eyes.

– Josh Tolan, Spark Hire

Mix It Up

Today there are about a dozen different ways to find a job. By playing in all the buckets (job boards, social media, networking, temping/contract work, volunteering, etc.), candidates have a varied day and maximize their chances of success as no one can predict which bucket will lead to the job.

– AnnMarie McIlwain, Founder and CEO, CareerFuel.net

Find Job Search-Life Balance By Staying Active

Burnout often accompanies a long, strenuous job search. Job seekers can avoid burning out by keeping themselves busy outside of their search for employment. This means staying active, spending time outdoors, enjoying hobbies, and making time for friends and family. Similar to the work-life balance you try to maintain while employed, it’s important not to let your job search consume you.

– Nathan Parcells, InternMatch

Focus On No More Than Four or Five Jobs Or Companies At The Same Time

Don’t stray from your original search criteria. Know and learn about the three or four companies that best support your search and focus on the specific roles that align with your interests, strengths and goals. Do not look at too many (more than four or five) jobs or companies at the same time.

– Emily Krull, PNC Financial Services Group

Force Yourself To Do Something Physical

Walk, run, lift weights, etc. Do this away from home. It’s so hard if you have been out for a while, and you get more and more desperate, but job search burnout will hurt you the long-term. You could also volunteer for something — whether in your church, your community, or even for a friend who is working. Doing something that gets you partially in the workforce will keep you engaged.

– Sudy Bharadwaj, Jackalope Jobs

Focus Your Search With Alerts

If you must look at job postings, don’t spend hours surfing the web. Set up email alerts with a job aggregator like Indeed.com. Commit to looking at the results over coffee for 10 minutes each morning. That really should be all you need. Set up alerts using Google news alerts to alert you of companies in your industry of choice that have activity. An example is: Medical Device Companies+Growth+Texas. You can also track individual companies this way.

Mary Elizabeth Bradford, Resume Writer and Job Search Coach

What do you think? What other ways can job seekers avoid burnout?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

5 Tricks to Success When Working on Your Own

By Lynn Dixon

We’ve heard the story a million times: A professional has worked in their field for years, but feels like something is missing. After a while, ideas start to churn and they come up with a brilliant plan to start their own company. However, although they have the right expertise and knowledge in the field, getting started and creating that success is the one big hang-up.

Working on your own is scary. It’s intimidating. It puts all the pressure on you. But if you have a great idea, striking out on your own can be a great way to accomplish your goals. It just takes a different approach.

Check out these five tricks to success when working on your own.

Plan your operations to the T

When getting your business started, you need to plan everything: What’s your budget? How many employees can you hire? Where will you be working? Do you need investors? What about an online presence? Answering these questions will allow you to navigate your initial operations more smoothly, as well as help you to avoid any loose ends.

Create an efficient workspace

Perhaps you decide to work from a cafe. Or maybe you want to work in an office. Whatever the situation, make sure you create an efficient workspace that will help your business to grow. For instance, working in a coffee shop doesn’t make much sense if you have 10 employees. On the other hand, if you have a remote team, an office isn’t necessary. Find out what’s going to make the most sense for your business, as well as for your team, and work out a good system.

Cultivate a great team dynamic

Your team can make or break your business. So, it’s important to cultivate a great team dynamic that will enable your business to reach its goals. For example, you may want a team who can brainstorm ideas together. Other business owners prefer working with their best friends. Some professionals are into the idea of working on their own. In the end, whichever dynamic will steer you in the right direction and create the most results should be the one you move towards.

Understand when something isn’t working

It’s OK if something goes haywire or you veer down the wrong path. After all, that’s what running a business is all about. However, you need to understand when there’s a problem so you don’t run into the same one twice. For instance, if one member of your team fails to do their job correctly, you need to solve the issue before it harms your business. Or, if some tactics aren’t bringing in the right results, you may need to pivot your business in order to create better ones. Either way, getting a real gauge on what’s working and what isn’t can help you to run the show a little better.

Be humble

If you work hard and provide a quality product or service, chances are you’ll be successful. Remember to be humble with this success, both with your team and with your customers. Don’t forget about where you came from and what it took to get to where you are today. You’ll be a better ringleader and professional because of it.

Working on your own or starting your own business can be a challenge. However, when you take these steps into account, the process will likely be easier and much more rewarding.

What do you think? What are some other tricks to success when working on your own?

Lynn Dixon is the co-founder and COO of Hourly.com, an employment network that quickly matches people who are interested in flexible positions with the right opportunities. Connect with Lynn and Hourly on Facebook, Twitter, and LinkedIn.  

7 Questions To Ask In Your Job Interview

By Heather R. Huhman

If you plan on showing up to a job interview and robotically answering each question, you’re not doing enough. A job interview is also a critical time for you to assess your fit at the company–and you should do this by coming prepared with questions for your interviewer.

Does your mind go blank when an employer asks, “What questions do you have for me?” Here are some great things to ask during your job interview:

Questions To Determine Company Culture Fit

When it comes to the interview, the question segment can really be a job seeker’s time to shine. This is the moment to show how much you truly know about the company. Whether the interview is in-person or through online video, job seekers should seek to determine if the company culture will be a good fit for their work style and personality. Remember, you should enjoy your job, which means fitting into the company culture as well as being able to perform job functions.

– Josh Tolan, Spark Hire

Use Interview Questions To Showcase Interest

Job seekers should ask the interviewer questions that showcase their interest in the position and company as a whole. In an interview, consider asking your interviewer to describe the company culture, inquire about their personal experiences at the company, ask about your direct supervision, and if possible, try to get your eyes on a few work examples from someone in the position you’re applying for.

– Nathan Parcells, InternMatch

Where Are They Now?

My favorite question to ask any employer has always been to ask where the person was who had this job prior. Very quickly this answer will tell you if this is a company that advances its people (person was promoted) or if there is an issue with expectations or internal differences. Either way it opens the door for further discussion.

– Lynn Dixon, Hourly.com

Ask About Strengths In The Current Team

What are the strengths/personality types of the current team members? This rarely asked question will allow you to better understand the current team dynamics of your potential colleagues, as well as give you the opportunity to elaborate on how you can complement these strengths. For example, if one of the team members is known for seeing the big-picture, you can complement this with your attention to detail.

– Melanie Harris, OneWire

Inquire About The History Of The Position

Job seekers should always ask the employer questions in a job interview. First, it’s important to understand the history of the position. Asking about the accomplishments of the previous employee can also provide you with some insight. Inquiring about growth can help you to see your future in the company. Lastly, ask the interviewer about their professional background. These questions show you’re interested in the role, as well as the company.

– Alan Carniol, Interview Success Formula

Determine What The Hiring Manager Wants You To Accomplish

If you are really interested in the position, and you want the job, then be sure and ask, “What is it you want me to get accomplished in the first six months — first year — in the position?” That will get their attention very quickly.

– Richard S. Deems, co-author of Make Job Loss Work For You

What Did You Do Yesterday?

Before any interview, research the company well. This will help you develop well-crafted, probing questions. If you have an opportunity to interview with a peer or the hiring manager, asking “What did you do yesterday?” will tell you more about that person, the job and the company culture than you will get from that person describing the job to you.

– Kristine Faxon, executive director for career and alumni success, Savannah College of Art and Design

What do you think? What other questions should job seekers ask in an interview?

Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. You can connect with Heather and Come Recommended on Twitter and Facebook.

8 Things to ALWAYS Say in an Interview

By Heather R. Huhman

In your lifetime, you will probably have to prepare for lots and lots of job interviews. Every interview is different because every job and every interviewer is different. That being said, there are a few things that rarely change when it comes to job interviews.

Here are eight things you should always say (and mean) in an interview:

1. You know the company really well.

Show the interviewer you’ve done your research by talking about your knowledge of the company. Before the interview, view their website, social media, recent articles, and whatever else you can find. Know the scope of the company and current events related to it. Weave this knowledge throughout your responses, and the interviewer will see your true interest company.

2. You have the experience to do the job.

Every interviewer is going to ask about your experience. Use this question as your opportunity to prove you have the ability to do the job. Talk about relevant things you’ve done and the results of your work. Explain that your success with a previous project will allow you to successfully do something else for this company. Prove your worth.

3. You work well with others.

The ability to work in a team is one of the qualities employers want most. An interviewer wants to hear how you have worked in a team in the past and how your team succeeded. Explain what your role on the team was and how you contributed to the team’s success. Companies want to create teams that can manage themselves and produce strong results.

4. You are constantly seeking to learn.

Employers want to know you’re open to adapting and learning new methods. Talk about your willingness to continue learning more about your industry. Tell them you are constantly reading articles about industry trends and speaking to mentors for advice (and actually do these things, don’t just say so). Be specific when referencing publications you read or blogs you follow.

5. You are motivated.

When you use the word “motivated” to describe yourself, you are expressing a few things to your interviewer. First, you have a desire to help the company do well. Second, you are a productive worker. Both of these things show employers they can count on you to do your job. Explain how your motivation has helped you in the past and how it will help you with specific things related to this new role.

6. You are excited about this job.

An excited candidate is one who won’t take the job for granted. “Excited” says, “I really want the job and will do my best when I get it.” The interviewer will hear your excitement for the role and translate that into a very positive view of you. Employers want optimistic workers. Excitement demonstrates your optimism.

7. You have a plan.

The most important objective in your interview is to demonstrate how you will benefit the company (not how they will benefit you). Don’t forget this important distinction in your interview. Explain to employers how you would do the roles required for the job and why you’d be best at implementing your ideas. You obviously won’t have all of the details worked out, but have some general ideas you think would work well and know why they would work.

8. You want to build a career in the company.

This is sort of a bonus because it may not always be true going into an interview. But, if you know you want to build a career in the company, say so in your interview. Your interviewer wants to know you’re invested in the company and you don’t have plans to move on quickly. If you think you’d like to work for the company for a long time, mention it in your interview.

Whether you are applying for a job as an engineer or an office clerk, these things hardly change. If you remember to touch on these points, you’ll be better off in all of your job interviews.

What are some other things you should always say in job interviews?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

The Internship: Apprenticeships to Virtual Work [INFOGRAPHIC]

By Heather R. Huhman

Internships have become an essential ingredient for students looking to land a job after graduation. Birthed in the 11th century as apprenticeships for those looking to practice a trade, internships have come a long way. While they no longer involve years of back-breaking labor, they’re still a great way for students to develop skills in a real-world setting. In fact, 66 percent of employers expect relevant work experience from their entry-level hires.

The arduous transformation of the internship can be viewed in this infographic compiled by InternMatch, an online platform connecting the best intern candidates and employers. Here are some key points to note:

  • 47% of employers have a structured internship program
  • 63% of paid interns got a job offer
  • Interns are 70% more likely to be hired as full-time employees with a company
  • The average wage rate for interns at bachelor’s level is $16.21

Check out the full infographic below:

InternMatch - InternshipEvolution - 550

What do you think? Do you think internships are vital to getting experience within your industry?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

10 Signs Your Internship Program Sucks

By Nathan Parcells

Not all internship programs are created equal. And I’m not just talking about the vast differences between the intern perks at big-name companies in comparison to startups. Are your interns really receiving a stellar experience by taking part in your internship program?

With more companies taking on interns every year, the rise of the less-than-positive internship experiences is seemingly inevitable. Many students take on internships to immerse themselves in their future career field and gain hands-on experience outside of their college curriculum, only to find they’re undervalued, mismanaged, and uncompensated. The long-term effects of poor internship programs don’t bode well for employers or students.

With social media and review websites like InternshipRatings.com, it’s become easier than ever for interns to share their poor internship experiences with the world. Before you post your next internship opportunity, take a deeper look at what you’re really offering students.

Here are 10 warning signs your internship program needs to head back to the drawing board:

1. You lack a fun intern culture. When was the last time your interns did something outside of regularly scheduled work? Stop scratching your head — it’s time to incorporate some fun into your internship program. There are a number of creative activities, events, and outings you can provide your interns.

Rather than loading up your intern class for a trip to a baseball game, take a look at your company culture and see what kind of activities and events fit into your organization’s values and vision. Does your company culture encompass a love for the outdoors? Consider a relatively inexpensive team-building trip to the woods. Or you could take a lesson from The Weather Channel, which let their interns challenge Twitter users to blow them away with a tweet-powered fan during the TV channel’s famed Tornado Week.

2. You forget your interns have personal lives. Yes, your interns have a life outside of your office. Recently, InternMatch was on Berkeley’s campus for a career fair and interviewed every student who visited our booth about their top considerations when accepting an internship. Over 50 percent said that timing with their class schedule and extracurriculars was at the top of their list.

One of the simplest ways for you to show respect for your interns is to allow them to achieve work-life balance. Your interns likely have school and another job aside from your internship. Make sure your assigned tasks and events don’t take up too much time outside of the office.

3. You don’t provide meaningful projects. Internships shouldn’t be synonymous with busy work. Put an end to coffee runs and administrative duties. If you aren’t providing your interns with meaningful, challenging assignments, you’re not only wasting their time, but also setting your company up as undervaluing its interns.

Looking for meaningful project ideas? At Salesforce, interns complete a semester-long project and pitch it to senior executives. Other companies allow their interns to build content distribution platforms, write SEO landing pages, and even monitor social media channels. Another way to create a culture of meaningful work for your interns is to inform them of how their role within the company and their projects directly impact the bottom line.

4. Your intern perks are sub par. You may not be Google, but this doesn’t mean you can’t provide your interns with some fantastic perks. Depending on your budget and company culture, these perks can range from a free meal once a week to an all-expenses paid trip to an industry conference. Providing your interns with unique perks isn’t just a great way to show how much you value them, it’s also crucial to attracting the best talent within your industry.

5. You don’t provide training opportunities. Training isn’t just for full-time employees. Your interns are with you to learn; therefore, it’s your duty to provide them with beneficial training opportunities. Allow your interns to gain training relevant to their internship position, your company, and the overall industry. If specific software training will help them during their future career, pencil this in as a mandatory portion of your internship program. Believe me, they will thank you.

6. Your interns lack supervision. Are your interns receiving an exceptional amount of guidance? Don’t push your interns down a creek without a paddle. Assign each intern a single manager who thoroughly enjoys mentoring and sharing his or her expertise with students. Feedback also goes hand-in-hand with good supervision. Your intern supervisor should be meeting with interns individually once a week to go over objectives, answer questions, and provide the necessary guidance.

7. There’s no game plan. Simply hiring an intern shouldn’t be the extent of your internship program. Do you have quantifiable weekly goals for this student? What about an intern handbook? Successful and valuable internship programs require planning, structure, and consistency. Establish a game plan for your internship program by creating a handbook including all of the need-to-know information and guidelines for your interns to succeed in their position.

8. Your interns go nameless. Do your interns have the chance to mingle with other employees and even executives? Don’t relegate your interns to the back corner of your office. Networking opportunities should be one of the most important aspects of your internship program. Make your interns part of the team by inviting them to company lunches, networking meetings, and outings, as well as introducing them to clients, coworkers, and the CEO.

9. You don’t conduct exit interviews. It’s unlikely for your internship program to grow and improve without the feedback of the people who matter most: your interns. Conduct individual exit interviews with your intern class to gain a 360-degree view of their experiences with you. If you don’t feel like your interns will divulge the negatives, provide them with a chance to take anonymous online surveys.

10. You don’t compensate your interns. Not paying your interns isn’t cool. Aside from the legal repercussions of unpaid internships, letting your interns go without pay can damage your reputation. Consider providing your interns at least minimum wage for the hours they spend with you.

Does your internship program still seem stellar? If not, utilize these tips to make the necessary improvements to provide your interns with an unmatched experience.

How does your internship program stand out from the rest?

Nathan Parcells is co-founder and CMO of InternMatch, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on Facebook, LinkedIn, and Twitter.

6 Old-Fashioned Ways to Be Productive at Work

By Heather R. Huhman

With all of the productivity applications and online calendars, old-fashioned planners and notebooks are going out of style. Technology has allowed workers to store all of their documents, to-do lists, calendars, and deadlines within their computers and smartphones.

Although today’s technology provides excellent applications to increase productivity, sometimes your brain can go into information overload when staring at a screen all day. If you are looking to create some productive work habits, maybe it’s time to power down the electronics and dust off some old-fashioned tools.

From using notepads to whiteboards, here are some ways to help you ditch technology and increase your productivity:

Grab some post-it notes. These little guys are very trusty when it comes to creating mental notes. Each day when you create your to-do list, use a post-it note to remind you of important deadlines and tasks, and attach it to your computer screen or stick it in your planner. You can also use post-its to break larger tasks into smaller ones. The best part is, as soon as you complete a task, you can throw away the post-it note and feel accomplished!

Use a whiteboard. Although they aren’t as “old school” as the chalk board, whiteboards are a great tool for brainstorming ideas. With a whiteboard, you can write down ideas for projects, to-do lists, give presentations, and easily color code everything you write. This will help you visualize your ideas.

Use a notebook. Notebooks are a great way to keep track of your notes, deadlines, and dates. You can also write down ongoing to-do lists and make yourself reminders. What’s great about using a notebook is its size. Not only can you carry it wherever you go, but also you won’t be able to ignore your notebook if it sits on your desk.

Get some fresh air. Are you feeling lethargic from sitting at your desk all day? Take 10 minutes to step outside for some fresh air. On your lunch break, go for a walk around the block or sit outside to eat your lunch. Fresh air is a great way to give your body the extra boost it needs to get through the rest of the afternoon and back to productivity.

Hide your smartphone. Ten years ago, smartphones weren’t a hindrance because they were a luxury many people didn’t have. When you keep your phone on at your desk during the day, it can become one of your biggest distractions. Your phone will stare at you, waiting for you to check notifications and text messages every 10 minutes, but it’s important to resist the urge to open them. When you have a project to complete, put your phone away to remove this distraction. You’ll be surprised at the difference it makes when you don’t check your phone while you’re working.

Clear the clutter. A messy desk can be one of the biggest distractions when trying to be productive. If your work space isn’t conducive to productivity, how is it possible to be focused at work? By creating a productive workspace, your mind will be able to think clearly and you will accomplish more.

The next time you feel like you’ve hit a wall with your work, think about incorporating some of these ideas. By taking a moment to step away from technology, you will be surprised at the many different ways you can increase productivity in your workspace. Sometimes, all you need is your favorite pen and notepad to help you focus more at work!

Do you incorporate any of these habits into your work to increase productivity?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

6 Ways to Transition into a New Career

By Heather R. Huhman

Does it seem like your current career has come to a halt? If it feels like you haven’t gained anything from your career (even if just recently), you could be in the wrong profession. While this can be a scary thought for job seekers, sometimes it’s necessary to find a new career better suited to your career goals.

Do you think it’s time to change career paths? If so, here are six ways to help you transition into a new career:

1. Be prepared for change. It’s not going to be easy switching into a new career. For example, if you are transitioning into career where none of your skills overlap, you will have to invest a lot of time preparing for your new career. Job seekers must be willing to dedicate the time, effort, and even money into switching careers.

2. Learn new skills. If you’re ready to move into a new career, it’s a good idea to think about pursuing additional education. Job seekers who want to switch careers need to have the skills required to make the move. You can do this by going back to school to learn new skills, doing internships, and gaining certifications in your new profession.

3. Gain volunteer experience. Volunteering is a great way to gain experience if you are looking to switch careers. This is also a wonderful way for job seekers to demonstrate their desire to work in a different field and learn new job-related skills.

4. Rebrand yourself. Are you ready to make the career switch? You can inform the job market you are establishing your new profession through your personal brand. You can start the rebranding process by marketing your job-related skills and interests, updating your LinkedIn profile, and tweaking your resume and cover letter. If you have an online portfolio or a social media presence, you can also rebrand those platforms.

5. Reach out to your networks. Do you have friends or family members currently in the career you want to break into? Ask them if they know professionals in your desired field who would set up an informational interview with you. This is a great way to find a mentor in your field and make connections with professionals who can help you find employment opportunities.

6. Keep a journal. When you begin your transition into a new career, it can be helpful to document your thoughts, notes, and accomplishments to keep yourself on track. Switching careers can be draining, so if you have a journal where you can focus your energy, you will feel more positive about the transition. A career journal is a great way to document your journey and learn from your experiences.

If you are considering moving into a new career, it’s important for you to be confident in your decision. Remember, this is a process that requires a great amount of dedication and motivation to find success in a new profession. By staying focused on your goals and taking time to learn new skills, you will be ready to transition into a new career.

What advice do you have for people thinking about transitioning into a new career?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

6 Employer Branding Tips for Great Intern Hires

By Ashley Mosley

Spring is in the air, which can only mean one thing: summer internship season is nearly upon us.

With summer break and college graduation right around the corner, students and recent college graduates are looking for a chance to gain valuable experiences in their chosen career field. But have you taken the necessary steps to ensure talented potential interns have your employer brand and internship program on the top of their internship-search list?

Since interns are 70 percent more likely to be hired as full-time employees, the goal of your internship program should be to hire high-caliber interns who will push your company forward. Reaching these above-and-beyond students or recent grads is nearly impossible without laying the groundwork for employer branding. Rather than simply posting your internship listing to your company website, you should be looking for ways to communicate with and engage intern candidates with your company culture, while also building trust, and leaving your mark.

The proper showcasing of your employer brand will help you land an impressive addition to your team, rather than someone who simply completes their daily tasks.

1. Focus on facetime with candidates. Driving beneficial connections with talent potential interns isn’t possible through run-of-the-mill job postings and social media shares. Intern candidates are more likely to gain interest in your internship program if they actually know who’s behind it — and wouldn’t you prefer to put a name to a face when it comes to knowing who’s potentially applying for your positions?

Nabbing the best intern candidates means stepping out from behind the computer. Make sure you’re attending career fairs and networking events. If you’re looking for a more personal approach to connecting with students gaining degrees within your field, get in contact with specific professors and offer to speak to their students on a variety of relevant topics. Through this you will be able to engage with talented students, provide them with valuable information, and familiarize them with your company culture.

If you’re looking to engage students at a greater distance, consider engaging in virtual face-to-face interactions using video chat programs. Google Hangout is a great feature for getting in contact with potential intern candidates and engaging them in informative and beneficial conversations regarding your company, internship program, and your industry.

2. Build the right connections. Connections get people hired, so who do you know? Touting your employer brand to intern candidates often means enlisting an army to help you share all the great things you have to offer in terms of opportunities and experiences. Make a point to establish strong relationships with the homebases of your intern talent: university and college career centers. Whether they’re in your area or those of the colleges who boast the top programs for the kind of interns you want to hire.

Professional student organizations within your industry are also another great way to share your employer brand with potential intern candidates. These organizations are your gateway to experienced students who are looking to get more than just a classroom-based education. The more involved a student is during their college career, the more experience and skills they will be able to bring to your company.

3. Don’t be afraid to get social. Your goal is to increase brand awareness, so why not go where everyone is? Social media is the perfect way to give your brand a signal boost. Aim for quality over quantity. There’s certainly not a shortage on social media platforms, therefore it’s best to choose wisely when building your social presence.

Maybe LinkedIn, Facebook, Pinterest, and YouTube work best for your company. It’s important to choose the channels that are the most relevant to your industry and showcase your company culture, while also promoting hiring and internship opportunities. Use this hub to post updates, answer questions, and generate buzz. The more time you spend engaging potential candidates, the better intern applicants you will acquire.

4. Stop marketing and start helping. Be an expert in your industry. Talented students are more likely to be drawn to employers who not only excel within their industry, but also enjoy fueling the experiences of the young professional in their space.

Students crave learning experiences, that’s why they seek internships. Play off this vital tidbit of truth by positioning our company as a the premier place to gain information about your specific industry, as well as career advancement. Use networking events, speaking engagements, and social media platforms to allow potential intern candidates, and anyone else within your industry, to gain access to guidance on how to thrive. For example, consider holding a Twitter chat where you allow internship seekers to ask questions regarding resumes, interviews, and landing their dream internship. This will allow you to build awareness, gain trust, and keep you top-of-mind.

5. Showcase why you’re different. Gaining interest from great potential interns means standing out from the competition. What can you provide these interns with that you’re certain they won’t receive while interning at other companies? Do you offer great compensation? What about amazing projects? Opportunities for virtual internships? Maybe you provide outstanding perks for your interns like paid meals and a gym membership.

Whatever you decide, make sure that your internship program provides students within something they won’t get anywhere else.  Be sure to highlight the knockout aspects of your company culture every chance you get.

6. Let your previous interns talk for you. Word of mouth matters when it comes to winning over talent potential interns. Provide your previous or current interns with a chance to spread the word about their awesome experience at your company. Use some creativity when it comes to how you create and spread the experiences of your interns. Consider creating video testimonials to house on YouTube or Vimeo. You might even consider making a “Day In The Life” style photo story on Vine and Instagram depicting the elements of a typical intern day. What do you think will spark the most attention from great potential candidates?

Finding exceptional students and recent college graduates for your internship program depends on a variety of effective employer brand elements. Get the word out there to ensure you’re getting the best applicants in your industry.

What are you doing to showcase your company to potential interns?

Ashley Mosley is Community Engagement Manager of InternMatch, an online platform connecting the best intern candidates and employers. Connect with Ashley and InternMatch on Facebook, LinkedIn, and Twitter.