By Amit Chauhan
A study released by LinkedIn found that the most in demand employers for students in 2014 included Google, Apple, Microsoft, Proctor & Gamble and Unilever. Take a closer look at each of these companies and you’ll see why they are on this list: they understand it takes more than just a good paycheck to recruit today’s top Millennial professionals.
Although this generation has not rejected the corporate world, they will go out and start something on their own if they can’t find something that accommodates their own personal values.
To keep up with the Googles and Apples and attract top new college grads, you need to evolve.
Create An Inspiring Office Environment
Creating an office environment that is not only innovative and inspiring, but also fun and joyful is important in today’s workplace. Although this trend began with the big tech companies like Google and Facebook, other larger companies have followed suit. For instance, Chesapeake Energy Corp. built an on-site 72,000-square-foot fitness center with an Olympic-sized pool, a sand volleyball court, a rock climbing wall and a walking track.
While a full fitness center may not be an option, try to incorporate fun and inviting elements into your office environment that are conducive to brainstorming, collaborating and even resting when it is needed. Try adjusting the lighting, adding plants around the office, moving desks so they are facing windows, or even add more natural light with additional windows.
Think Differently About Company Perks
Although money is important, this generation doesn’t place as much emphasis on their paychecks. This is partly because a tough economy has forced them to become very deal-savvy and conscious savers. For that reason, you need to think beyond compensation and monetary perks.
DPR Construction offers wine bars and saloons for socializing and brainstorming, while DreamWorks Animation offers art classes and movie screenings and Genentech offers daily dog sitting to all its employees.
Something less costly that you can offer might be unlimited sick days in order to show the importance you place on personal health and wellness. Many companies are also beginning to offer more flexible schedules since Millennials appreciate the ability to pursue passions outside of their work.
Cater to Entrepreneurial Change
Making a difference in the lives of others is very important to the Millennial generation. They also appreciate being able to play an active role in change — whether it’s within a company, their community, or the world.
When Millennials look for potential employers, they want to know that their thoughts and aspirations will mean something and be heard. Zappos held the Zfrog awards, which let employees pitch their own business ideas.
By showing you appreciate everything your employees bring to the table and support their entrepreneurial drive, you will be much more likely to appeal to Millennials.
Rethink Social Media and Interactive Recruiting
The term “social recruiting” has been used a lot recently, and for a good reason. According to a 2013 study by Jobvite, 94 percent of companies are using social media for recruiting, and companies have reported a 49 percent improvement in candidate quality through this type of recruiting. Whether big or small, companies of all sizes should be active on social media in order to recruit top Millennial talent.
Additionally, with a younger generation of recruits, it may be time to adjust your recruiting strategies to interact with them on a more personal level. Job boards and professional networking sites are the most commonly used forms of recruiting, but finding a cultural fit is difficult to do through these.
With new graduates who have very little experience to pull from, it’s important to know they have the soft skills that can’t be taught, and make sure they are open and able to learn the hard skills that can be.
Some options for this may be to utilize tools and job boards that allow for video resumes and provide interactive and real-time correspondence between employers and candidates. This could be something such as a mobile phone messaging capability or a platform that coordinates tests and feedback between employers and candidates.
Taking a closer look at what you’re doing to attract Millennials and what leading companies like Apple and Unilever are doing will help you improve your recruiting efforts and allow you to make your workplace more desirable to college grads. It takes more than just a good paycheck to recruit top talent within the Millennial generation, so make sure you evolve to think differently and offer an innovative, creative and inspiring workplace.
Amit Chauhan is the CEO and co-founder of Recroup, an entry-level hiring platform that allows employers to find the right talent by getting to know the person behind the resume. Connect with Amit and the Recroup team on Twitter and LinkedIn.