4 Lessons from Top Companies About Recruiting Millennials

By Amit Chauhan

A study released by LinkedIn found that the most in demand employers for students in 2014 included Google, Apple, Microsoft, Proctor & Gamble and Unilever. Take a closer look at each of these companies and you’ll see why they are on this list: they understand it takes more than just a good paycheck to recruit today’s top Millennial professionals.

Although this generation has not rejected the corporate world, they will go out and start something on their own if they can’t find something that accommodates their own personal values.

To keep up with the Googles and Apples and attract top new college grads, you need to evolve.

Create An Inspiring Office Environment

Creating an office environment that is not only innovative and inspiring, but also fun and joyful is important in today’s workplace. Although this trend began with the big tech companies like Google and Facebook, other larger companies have followed suit. For instance, Chesapeake Energy Corp. built an on-site 72,000-square-foot fitness center with an Olympic-sized pool, a sand volleyball court, a rock climbing wall and a walking track.

While a full fitness center may not be an option, try to incorporate fun and inviting elements into your office environment that are conducive to brainstorming, collaborating and even resting when it is needed. Try adjusting the lighting, adding plants around the office, moving desks so they are facing windows, or even add more natural light with additional windows.

Think Differently About Company Perks

Although money is important, this generation doesn’t place as much emphasis on their paychecks. This is partly because a tough economy has forced them to become very deal-savvy and conscious savers. For that reason, you need to think beyond compensation and monetary perks.

DPR Construction offers wine bars and saloons for socializing and brainstorming, while DreamWorks Animation offers art classes and movie screenings and Genentech offers daily dog sitting to all its employees.

Something less costly that you can offer might be unlimited sick days in order to show the importance you place on personal health and wellness. Many companies are also beginning to offer more flexible schedules since Millennials appreciate the ability to pursue passions outside of their work.

Cater to Entrepreneurial Change

Making a difference in the lives of others is very important to the Millennial generation. They also appreciate being able to play an active role in change — whether it’s within a company, their community, or the world.

When Millennials look for potential employers, they want to know that their thoughts and aspirations will mean something and be heard. Zappos held the Zfrog awards, which let employees pitch their own business ideas.

By showing you appreciate everything your employees bring to the table and support their entrepreneurial drive, you will be much more likely to appeal to Millennials.

Rethink Social Media and Interactive Recruiting

The term “social recruiting” has been used a lot recently, and for a good reason. According to a 2013 study by Jobvite, 94 percent of companies are using social media for recruiting, and companies have reported a 49 percent improvement in candidate quality through this type of recruiting. Whether big or small, companies of all sizes should be active on social media in order to recruit top Millennial talent.

Additionally, with a younger generation of recruits, it may be time to adjust your recruiting strategies to interact with them on a more personal level. Job boards and professional networking sites are the most commonly used forms of recruiting, but finding a cultural fit is difficult to do through these.

With new graduates who have very little experience to pull from, it’s important to know they have the soft skills that can’t be taught, and make sure they are open and able to learn the hard skills that can be.

Some options for this may be to utilize tools and job boards that allow for video resumes and provide interactive and real-time correspondence between employers and candidates. This could be something such as a mobile phone messaging capability or a platform that coordinates tests and feedback between employers and candidates.

Taking a closer look at what you’re doing to attract Millennials and what leading companies like Apple and Unilever are doing will help you improve your recruiting efforts and allow you to make your workplace more desirable to college grads. It takes more than just a good paycheck to recruit top talent within the Millennial generation, so make sure you evolve to think differently and offer an innovative, creative and inspiring workplace.

Amit Chauhan is the CEO and co-founder of Recroup, an entry-level hiring platform that allows employers to find the right talent by getting to know the person behind the resume. Connect with Amit and the Recroup team on Twitter and LinkedIn.

3 Ways To Take Advantage Of The Boomerang Hiring Trend

By Robyn Melhuish

At the height of the recession in October 2009, the national unemployment rate peaked at 10 percent.

Now that the worst is behind us, we’re starting to see a “boomerang” hiring trend emerge. Companies that laid workers off in recent years are now able to start hiring again, and many are eager to hire old employees.

For employers, hiring former employees who left on good terms is a no-brainer: They know their past experience and assume they picked up some new skills to bring to the table during their time away.

Employees who did a good job keeping in touch with their former employers are likely to be on the top of the rehire list — and there are a number of additional reasons you should keep in touch with your former employers:

Reason #1: Confidence In Your Recommendations

If your next step is to attend grad school, you will need solid recommendations to get accepted into a strong program. If it is a new job opportunity you’re looking at, recommendations can make or break your chances for landing the position. You want to feel confident you left a good impression on your former employer and that they will have plenty of positive things to say, including confirming you performed any required tasks for the position or program.

Reason #2: You Never Know Where Your Next Opportunity Will Come From

Whatever your reason for departing from your former employers, you never know what the future will bring. Your dream job may come up within one of your former companies, or through connections formed in them. Keeping in touch and reminding your former employers of your positive experience with them will in turn emphasize the positive experience they had with you. This could determine whether you actually land your dream job or not.

Reason #3: People In The Industry Talk

During networking events or conferences, your name may come up in conversations between your former employers and others in the industry. This could lead to some truly great opportunities and recognition. However, if you aren’t making it a point to keep in touch and stay top of mind, you could miss out.

How can you make sure to stay in touch without seeming desperate or annoying? Consider these tips:

  • Don’t just reach out when you need something. Make it a point to contact your former employers two to three times a year just to see how things are going. If you only reach out to them when you are looking for something, you can bet you won’t continue to hear back from them.
  • Connect through social media. It is likely that your former employers are somewhere on social media, whether it’s LinkedIn, Pinterest, or Twitter. Keep your profiles professional and use these channels to connect with them in an informal way by retweeting or commenting on something they post.
  • Get face-time. Stop into the office periodically or invite former employers to lunch or dinner. This is a great way to get to know your former employers on a more personal level and keep you top of mind when opportunities come up.
  • Keep an eye out for news about your former companies. When something comes up, send over a nice note with a link to the news. It doesn’t have to be anything extensive, but showing you’re keeping an eye on their successes is a great way to show you still care and have them top of mind.

Many times, keeping in touch with former employers can be awkward for people. However, if you’re able to exit each of your positions gracefully, it will help to make the situation much less awkward and give you the chance to reach back out to them. If you leave on a bad note, you can bet that you will never be able to secure another opportunity there and it may damage your chances for opportunities outside of that company as well.

Robyn Melhuish is the Communications Manager at MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web. Connect with Robyn and MedReps.com on Facebook, Twitter, and LinkedIn.

How to Nail Your Interview, Even if You Were Fired

By Robyn Melhuish

Getting fired or being asked to resign is one of the worst things to happen to your professional life. After you’ve gotten over the shock of being fired, you’ll need to pick up the pieces and move on. This can be difficult, however, when you know you’ll be asked about your firing in your next job interview.

Before you go into a stress spiral, remind yourself of your skills and abilities. It’s still entirely possible to nail your interview, even if you were let go from your last position. You need to think about how you can talk about your firing as a challenge, not as a defeat.

Below are five ways to nail your interview when the firing question arises:

Be Honest

Honesty is perhaps the most important aspect of talking about your firing. The fact that you were let go from your last position is already a warning sign to any recruiter, HR manager, or employer. Whether you’re trying to break into medical sales or marketing, a firing on your record doesn’t exactly improve your image. Adding a lie on top is sure to mean you never progress onto the next stage of the hiring process.

Lying in the job search is much more common than you might think; in fact 47 percent of job seekers admit to fibbing on their resume. When it comes to facing your firing, however, head-on and honestly is really the only way to go.

Prepare Before the Interview

Going into the interview, you should be 100 percent aware how high the odds are your interviewer will ask about your firing. It’s not likely to be something they leave off their list of questions. Interviewers will want to know why you left your last position, and they’ll want to know the cause of your dismissal.

Don’t get caught unaware, especially when you can predict this outcome. Instead, prepare an answer to the question you know you’ll be asked. If you’re nervous and easily flummoxed, you might even want to consider scripting out a response to keep you on point.

Talk to Your References

Once again, honesty is important, which is why it’s essential your references back up your version of events. Talk to your references before stepping foot in the interview to make sure you both have a similar take on events. Otherwise the perfectly crafted answer you give could be undermined by a reference not on the same page.

Highlight the Silver Linings

There’s not much of a bright side to being fired. Few employers, however, want to hire someone who spends ten minutes badmouthing their former company. Instead of being defensive when explaining your situation, be optimistic instead.

Pull out a few positives from your experience, whether the firing gave you the opportunity to pivot into a new field or just that it was a big learning experience for you personally. Structure your answer to focus on the positives instead of the negatives, and you’ll impress with your upbeat attitude.

Keep it Moving

The more you talk about your firing, the more likely you are to trip yourself up. So while it’s important to clearly explain the situation, don’t linger longer than you have to on the subject of your firing. Instead, use your firing as an opportunity to talk about something more positive or a way you can add value.

Maybe you took an additional education class or professional development. Maybe you’ve used your time out of work to volunteer or give back to the community. Say what you need to say about your firing and then bring the interview onto more steady ground by underlining the potential value you can bring to the organization.

Getting fired is never easy, but it doesn’t have to be the kiss of death for your interview. Be prepared, tell the truth, and spin the situation in a positive direction and you just might be surprised at how impressed a potential employer will be with your confidence and honesty.

What do you think? How have you discussed a firing in a job interview? Share in the comments!

Robyn Melhuish is the Communications Manager at MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web. Connect with Robyn and MedReps.com on Facebook, Twitter, and LinkedIn.

Everything You Ever Wanted to Know About Interns in 2014 [INFOGRAPHIC]

By Heather R. Huhman

Does it make sense to take multiple internships, or is it smart to focus your energy on just one? How many of your fellow interns are getting paid, and does this payment affect job prospects? Students gearing up for internships and current interns have plenty of questions, and unfortunately, not many answers.

Search “internship” in the news and you’ll come up with stories of former interns suing their internship programs for lack of payment, but nothing like the answers to the questions most interns badly want to know. For instance, those who have done three or more internships are actually twice as likely to score a job. And if your internship is unpaid, you’re far from alone, since 48.3 percent of interns don’t receive payment.

InternMatch, a LookSharp company, conducted one of the largest internship surveys of all time in order to answer some of the most burning internship questions. Surveying over 9,000 students from all over the U.S. and from all walks of life, the state of the internship report paints a clearer picture of what it’s really like to be an intern in 2014.

Among the findings, here are some interesting statistics:

  • 97.6 percent of interns recommended internships to other students
  • As of April 15th, only 16.6 percent of seniors had received a job offer
  • 68.9 percent of college seniors have done at least one internship
  • Students with paid internships are three times more likely to have job offers than students with unpaid internships

Check out the full infographic below!

StateOfInternInfographic

What do you think? How important were internships in your career?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

Why Summer is the Perfect Time To Try Video Interviewing

By Josh Tolan 

As the summer heats up, it can sometimes feel as if hiring is cooling off. Your hiring team might be using the balmy summer months to take some much needed vacation, while job seekers could be spending more time soaking up the sun than hitting the apply button on your jobs.

Strangely, the summer doldrums can actually be the perfect time to find and hire the top-notch talent you need. The best, most motivated people will be ignoring the siren lure of Mai Tais on the beach to focus on their professional development.

Besides, summer is actually the hiring busy season for some industries. For instance, the end of the school year is the perfect time to hire in the education industry. Around July and August, teachers begin moving to different schools or positions, leading to open jobs and hiring woes.

Whether you need to hire a teaching position or a financial analyst, don’t shelve hiring until the fall. Thanks to the video interview, summer might just be your new secret weapon. Here are a few reasons why:

Wade Through Candidate Pools

Even during the slower summer months, there are plenty of job seekers flooding the market. While the candidate pool can be deep, the pool for highly skilled candidates can actually be quite shallow. For every corporate job opening approximately 250 resumes are zooming into inboxes, yet 38 percent of companies have open positions they cannot find the right skilled people to fill.

The one-way video interview can help you wade through the wrong candidates and focus instead on the right people. In a one-way video interview, employers and recruiters ask candidates questions that are then answered in short videos. These video answers can be viewed at any time, on any mobile device, and for any duration. If you know someone is immediately all wrong for the job, you can merely move on to the next person.

So, it should come as little surprise that research from the Aberdeen Group found employers could watch 10 one-way video interviews in the time it took to perform just one preliminary phone screen. If you can find the pearls among the oysters more quickly, you can snatch up the top talent before your competition.

Interview on Vacation

When the sun starts shining in the summer months, both employees and job seekers start dreaming about vacation. This can make interview scheduling perilously hard to coordinate. Your great candidate might be sitting on a beach somewhere, while the head of the department is traipsing across Europe. The video interview can help with this summertime problem by making it easier and quicker to connect. Now a candidate can use their favorite mobile device to answer your company’s one-way video interview questions, and then get back to the pool.

If you need to connect in real-time but scheduling has become a nightmare, you can utilize live video interviews. Connecting with a candidate live is just like sitting down for an in-person interview, except the candidate is on the other side of the webcam instead of the desk. If your all-star candidate is visiting family, out of the country, or just at the beach, you can still connect in person without waiting for the candidate’s return flight home.

Heat Up Collaboration

Collaboration is an essential part of every hiring process, but the vacation season in the summer months can make working together more complicated. Not only do more employees take vacation in the summer, but some companies even offer summer Fridays, half days, or other special out-of-office perks. This means it can be even more difficult to schedule the interviews you need around packed calendars in the warmer months.

The sharable nature of video interviews makes it easy to jump over this collaboration hurdle, connecting with clients, team members, and other departments even if they’re out of the office. One-way video interviews can be viewed at any time, even from your mobile device, and allow employers to take notes and share these impressions with the team.

Live video interviews might occur in real-time, but since they’re automatically recorded, they’re also highly sharable. This means collaboration doesn’t have to take a hit just because members of your team are busy working on their tans, instead of working in their offices.

Build Up A Talent Pipeline

Even if your company doesn’t have many open positions to fill, the summer months are a great time to start building up your organization’s talent pipeline. This is the time to build up an online talent community, connect with skilled candidates on social media, and use video interviews to form a more personal connection.

You might not be able to hire these smart and skilled candidates immediately, but you’ll have a depth of talent when a position at your company actually does open up. By preparing in advance,  you can jump the skills gap and find the highly skilled talent you need.

As the summer heats up, so should your hiring efforts. Now is the time to build up a dedicated talent pipeline, improve collaboration among your team, and find the most skilled people for your open positions. Thanks to new technology like video interviews, the summer months can be the perfect opportunity for your company to get ahead and lead the pack come fall.

What do you think? How do you improve summer hiring? Share in the comments!

Josh Tolan is the CEO of Spark Hire, a video interview solution used by more than 2,000 companies across the globe. Learn more about using video interviewing for education hiring and connect with Spark Hire on Facebook and Twitter.

3 Ways to Find the Right Candidate for Your Company Culture

By Robyn Melhuish

The success of a new hire is very important for the success of an entire company. Tony Hsieh, CEO of Zappos, once estimated his own bad hires have cost the company well over $100 million. Beyond monetary loss, a bad hire can also dampen team morale. According to Hootsuite CEO Ryan Holmes, “one subpar employee can throw an entire department into disarray. Team members end up investing their own time into training someone who has no future with the company.”

To ensure the success of a new hire, you must find a candidate that is a good match with your company culture. To do this, you have to first understand your company culture and what you’re truly looking for in the candidate, and then determine the candidate’s personal attributes and how they will fit in.

Let’s say, for instance, we have an open sales position that needs to be filled. Here are some steps you should follow to ensure your sales hire will be a good one:

Understand your office culture and style

Take a look at how the team works together. Are they collaborative or independent with their work and decisions? If it’s generally an “every man for himself” situation, you need to find a candidate who can handle and thrive in this type of culture.

Consider the different roles within your workplace and figure out how those will impact the position you are looking to fill.  Many times a sales position requires a lot of time on the phone or on the road, so they may not interact as often with other teams. If this is the case, you may require someone who is very likeable and can easily jump back into the mix, even after being out of the office for days or even months at a time.

Define what you need beyond the job description

The job description is fine for giving candidates an understanding of what you are looking for, but to understand what you need, you have to dig a little deeper. Since this sales position may require a lot of client-facing time, the candidate’s personal style needs to not only mesh well with the organization, but also with the clients they will be interacting with. Note how sociable and agile they are and whether or not they seem to be open enough and able to get along with different groups of people.

Consider bringing in someone with a fresh perspective and a different approach. Hiring people with the same personality attributes may make hiring a little easier, but a new perspective could really make a positive difference within your culture. It is a good goal to find someone who fits well within the current culture of your organization, but you may decide to look for someone who is a little outside of the company’s cookie-cutter image.

Uncover the candidate’s attributes to determine a good fit

Once you have a thorough understanding of the needs of the position, you can then determine the specific personality traits or attributes for which to look. Referencing these attributes can help you make a successful hire, along with asking behavioral questions to determine a candidate’s personality.

In a sales position, the following attributes should be considered:

  • How do they conform to certain rules, situations, teams and individual people? Are they more comfortable following a certain set of rules, or can they manage themselves without strict rules to follow? Less conformity may be more difficult to manage, but can be a good attribute for a salesperson.
  • Can they make quick, intuitive decisions, or do they require time to process and build a good argument? If someone isn’t comfortable making decisions themselves, that could be challenging for someone in a sales position as there tends to be a lot of “on-the-fly” decision-making needed.
  • Can they be persuasive without being too pushy or abrasive? Those with true persuasive skills are typically able to stimulate actions in others, equating to closed deals. This attribute also requires good listening skills because you must have a good understanding of the initial concerns or arguments to order alter their decision.
  • Do they have an innate ability to be sociable with others and strike a conversation without making them feel uncomfortable? These skilled conversationalists can be very successful in a sales position.
  • Can they handle the competitive environment of sales, and are they motivated by incentives? Some salespeople are highly motivated by money, others by recognition, and others just by selling something they truly believe in. Whether it is one or all of these factors, try to determine what drives them and whether you can provide it.

Make sure you avoid the monetary and emotional loss your entire team or company could face by hiring the wrong person. Start by understanding your workplace culture and what you truly need from the position. That way, you can more effectively observe the attributes for each candidate that will be important to success on the job. This will ultimately enable you to find the perfect candidate for the position and your company culture.

Robyn Melhuish is the Communications Manager at MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web. Connect with Robyn and MedReps.com on Facebook, Twitter, and LinkedIn

The Finance Industry is Coming Back — Here’s Why [INFOGRAPHIC]

By Heather R. Huhman

The finance industry has gotten a bad rap lately. Because of the mistakes of many people, the industry came to a halt, markets crashed, and our global economy came to standstill. While the finance industry still has its problems, things may be looking up. In fact, the latest data illustrates the finance industry is making a comeback.

This infographic, compiled by OneWire, the leading career site for finance professionals, illustrates why the finance industry may be on the upswing and where growth is at its highest. Among others, here are some key points to note:

  • 62% of people are very optimistic about the financial job market in 2014
  • In 2013, there were 75,000 jobs added — and the industry finished 2013 with its highest year-end figure since 2008
  • As opposed to larger firms, mid-level finance organizations are seeing the most growth

Check out the full infographic below!

What do you think? Do you believe finance is making a comeback?

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

Are You A Good Fit For Medical Sales?

By Robyn Melhuish

Is medical sales the right career path for you? Perhaps you’ve seen the impressive paychecks which come along with a medical sales profession and feel it’s the perfect job for you. Or maybe you have a friend or family member in the field who always seems excited to go to work each day. Or it could even be the flexibility and challenge of the work which draws you to the medical sales field.

Before you jump into the medical sales job search with both feet, it might be smart to test the waters first. You want to swim in your medical sales profession, not sink, and the only way to be sure is to test drive your career.

Take off your foggy goggles when it comes to what working in the medical sales field is really like. After all, not everyone has the sales skills and personality to thrive in the high-pressure, high-reward world of medical sales.

As a bonus, these methods of ensuring the medical sales profession is right for you can also double as great ways to dip your toe in the water in the medical sales field. Gaining traction and getting your first job in medical sales is far from easy, but these tips can help you get a step ahead and make the connections you need.

Shadow a Medical Sales Rep

What’s a day in the life of a medical sales rep really like? If you shadow a medical sales professional you’ll be able to answer this question definitively. Find a medical sales professional who works in the field and see if they would be willing to take you under their wing for a short period of time and show you the ropes.

What you thought of as a glamourous and exciting job from afar, might not look so shiny close up. Conversely, you might just discover the medical sales career is the exact place your personality and sales experience can really help you thrive. While shadowing can give you insight into what a day in the life of a professional is really like, it can also help you make important industry contacts while on the road.

Connect With Professionals on Social Media

Social media is a powerful tool when it comes to your job search. According to the Pew Internet Research Center, some 73 percent of online adults are using some form of social media. Job seekers are making social profiles in order to connect with top industry brass and rub virtual elbows with the movers and shakers in the field.

Just like every profession, medical sales reps have taken to the online space to share discussions, thought leadership, and advice about the industry. It’s time for you to get on the ground floor in the medical sales online community and become heard. Use the social spaces available to ask all the most burning questions you have about becoming a medical sales rep.

Ask current people in the industry why they got into the game, what they like best and least about their jobs, and how you can break into the industry. While you’re collecting valuable information to help you decide if medical sales is the right career path, you’ll also be making plenty of contacts and expanding your professional network.

Find a Mentor

A great mentor can show you the ropes and help you see the unvarnished truth about the job and the industry. Of course, a great mentor can be extremely hard to find, especially among busy medical sales professionals. Use your contacts and all of the tools at your disposal in order to connect with potential mentors. Take to social media to ask questions and solicit advice, and go to networking events to get your name and face out there.

Once you’ve found a potential mentor, ask if they would be willing to get an informational coffee and then formally ask them to become your mentor. It might feel hokey to ask for mentorship, but if your medical sales rep says yes, they’ll feel more responsible for your professional well-being.

It’s not easy to swim with the big fish in the medical sales profession. Using new technology and old-fashioned networking, however, can help you get a better insight into the field. As a bonus, these techniques for determining your career path can also double as ways to cultivate job leaders and expand your professional circle.

How will you determine if medical sales is the right career for you? Share in the comments!

Robyn Melhuish is the Communications Manager at MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web. Connect with Robyn and MedReps.com on Facebook, Twitter, and LinkedIn.

Video Interviews and 3 Other Recruiting Technologies You Should Know

By Josh Tolan

The one thing that’s always true about technology is it never stops evolving. Recruiting tech continues to grow and change, making it easier for staffing professionals to find the best candidates for clients.

Isolating the right talent is likely a huge concern with your clients. A survey by The Conference Board Review found human capital is the number one challenge facing all CEOs and business leaders. These organizations are looking to you and your staffing company to find the very best people for their open positions.

Let’s be honest, right now is not the easiest time to snap up the top talent your clients need. The war for talent means competition is fierce, especially for candidates with science, technology, engineering, and math (STEM) degrees. There’s a STEM shortage with 89 percent of recruiters say competition to fill STEM positions is brutal.

New recruiting technology can help you get ahead of the pack and win the war for talent. These new tech options can help you streamline the recruiting process, better collaborate with clients, and find the best and brightest before anyone else. Here are just a few new tech solutions your staffing company should know about:

Video Interviews

Video interviewing is helping staffing companies and recruiters streamline the traditional hiring process. According to the Society for Human Resource Management, the traditional process can take anywhere between 29 and 43 days, depending on the size of the organization. There aren’t many companies who can wait around for top talent for a month or more, so you need a way to cut through the hiring noise.

This is probably why six in 10 employers are utilizing video interviews in their recruitment process. Video interviews allow staffing pros to evaluate a high volume of candidates quickly and efficiently. Utilizing one-way video interviews, where candidates answer written questions on video, you can cut down the time-wasting phone screen.

Instead of being stuck on the phone with the wrong candidate, you can quickly move on to a candidate better suited to the position. And when it comes to jumping the skills gap, the ability of live video interviews to connect you with talent from all over the globe will help find the very best candidate for clients’ open positions.

Mobile Recruiting

We’re all just a little bit obsessed with our phones. A recent study found 91 percent of people keep their phone within reach at all hours of the day and night. Being parted from our phone is certainly sweet sorrow, yet too many staffing companies are ignoring the power of mobile recruiting.

Currently, 77 percent of job seekers use their mobile devices to search for jobs. Talented candidates want to find great positions using the same smartphones and tablets they use to order food and network with friends.

They want to easily search and apply for new opportunities, so mobile adoption will help your company beat the competition. In fact, skimping on mobile might actually be losing you talent. A recent survey found 61 percent of responders would immediately leave a site if it wasn’t mobily optimized.

Mobile recruitment can also help staffing pros always on the move keep track of candidate information and keep in contact with relevant talent. The phone in your pocket just might be your biggest weapon in the war for talent.

Social Media Recruitment

Social media recruitment is a buzzword right now, but it’s trendy for a reason. Social media is a great way to isolate talent and connect personally. This is probably why 94 percent of recruiters are already using social media to find candidates.

Most importantly, using social media can help you build up an impressive talent pipeline. Since you can interact with candidates in the talent communities they frequent and the social channels they utilize, you’re in a better position to build up your company’s pool of talent.

This way, when clients are looking for someone with specific skills and qualifications, you might already have the perfect candidate in mind thanks to a discussion group, thought leadership blog, or industry-related Twitter chat.

Big Data Recruiting

If you saw the Oscar-nominated film Moneyball, you know the value of big data recruiting. Staffing companies need to evaluate a high volume of candidates quickly and still find the best hire for their clients. Big data recruiting allows for the quick crunching of numbers, giving staffing professionals more time to focus on the best people.

Those in the recruiting field love analytics, and big data can help recruiters see candidates analytically along more variables. It can also help find outside-the-box candidates who are just as capable but have less competition surrounding them.

For instance, big data recruiting could help you find someone with impressive developer source codes for an IT position who might be overlooked by other recruiters because of a less impressive resume. This person is still talented, and you can now snap them up before the competition even realizes they’ve lost out on top talent.

New technology is making it easier than ever to find the best people for your clients before the competition. If you want to win the war for talent, now is the time to start adding these new tech tools to your arsenal.

What do you think? What recruiting technology are you using to find the best? Share in the comments!

Josh Tolan is the CEO of Spark Hire, a video powered hiring solution that allows staffing professionals to collaborate with their clients around video interviews. Read Spark Hire’s staffing ebook and connect on Facebook and Twitter.

Sales Jobs Grow as Jobs in Healthcare Fall Short

By Karyn Mullins

The state of the medical sales job market is changing — but not in the way you might assume.

In the recent past, the healthcare profession has seen a decade of continued growth. In fact, the Bureau of Labor Statistics notes that the healthcare industry added 19,000 jobs in March, up from 9,500 jobs in February. However, things aren’t back to the glory days just yet: In comparison, healthcare consistently added 17,000 jobs per month in 2013 and 7,000 jobs per month in 2012. While 19,000 is indeed promising, fluctuations may still occur.

But jobs in medical sales are on the rise. According to a report by my company, MedReps.com, there’s currently a 16 percent increase in the number of medical sales jobs posted online over the number posted in January 2013. Though the numbers fluctuated month to month in 2013, each quarter averaged a higher job count than the previous one.

You may be confused by the disparity. If the number of jobs in healthcare has, on average, gone down, wouldn’t those professionals who work directly with them — medical sales reps — see a decrease in job openings as well? Not necessarily. Let’s look at some reasons behind this discrepancy:

Increased access to prescriptions

One of the main reasons for the boost in medical sales jobs is the increased access to prescriptions. Thanks to the Affordable Care Act (ACA), more people now have access to affordable health insurance — President Obama recently announced enrollment has topped 7 million.

With more access to health insurance comes increased spending on prescriptions. In fact, spending on prescription medicines is forecasted to grow 5.2 percent in 2014, compared with a 0.6 percent growth in 2013. This is clearly due to greater use among Americans who are newly insured or those who have signed up for accessible insurance plans. This has presented an opportunity for those in the pharmaceutical sales profession since the demand for drugs has inevitably increased.

New product development

While some believed the medical device tax would hinder innovation, many companies continue to develop outstanding products. For example, Stryker announced the launch of the ES2 Spinal System, providing surgeons with efficiency during minimally invasive procedures. Abbott Labs launched the ARCHITECT AFP test, which may help doctors detect serious birth defects and the progression of testicular cancer.

Smaller organizations have developed outstanding products, as well. In fact, SANUWAVE Health, Inc., an emerging leader in the development and commercialization of non-invasive devices for the repair and regeneration of tissue, musculoskeletal, and vascular structures, has made a device called dermaPACE for the treatment of diabetic foot ulcers. Since this type of innovation and new product development is on the rise, medical sales professionals likely have — or will eventually see — more opportunities in their field.

Steady earnings

In a market where many organizations see more losses than gains per quarter, the medical device industry is holding steady. For example, earnings and revenue at larger companies such as Boston Scientific and Medtronic are decent, with share prices for both of those companies increasing. Boston Scientific Q4 net profit jumped 80 percent, while Medtronic’s emerging markets revenues increased 10 percent to $521 million.

Steady earnings allow for expansion, both in terms of product development and into new markets. If an organization is making a profit, this will most likely pave the way to more jobs, particularly in the medical sales profession. After all, more money, means more products. More products means an increased need to get them to the market — which is where medical sales professionals come in.

Mergers and acquisitions

Recent company mergers and acquisitions could also be linked to medical job growth. For example, Actavis recently acquired Forest Labs for $25 billion. This merger has created a powerhouse biopharma company with an extensive generics business, branded drugs and an ambitious R&D operation. Many mergers and acquisitions later lead to increased product development and expansion, which can increase the need for medical sales reps

However, keep this in mind: While merger and acquisition activity has been looking up for biotech and pharma firms, medical device firms are struggling to reach the same level of stability and activity. While I did note that many have steady earnings, less money is coming in for medical device firms in comparison to biotech and pharma. Many have chosen to turn their attention to their own profitability, prompting them to conserve cash and shy away from the riskier acquisitions. Nevertheless, once larger companies get through their cost-savings programs, they will then focus on growth.

Overall, while jobs in healthcare have fallen short, sales jobs are on the rise. Thanks in part to the ACA, new product development, steady earnings, and mergers and acquistions, medical sales professionals can expect more opportunities for the foreseeable future.

What do you think? What are some other reasons for the increase in medical sales jobs?

Karyn Mullins is the EVP and General Manager of MedReps.com, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web. Connect with Karyn and MedReps.com on Facebook, Twitter, and LinkedIn.