This year, job seekers found themselves among piles of resumes for every job opening. To combat this, many eager candidates found themselves resorting to unusual tactics to grab an employer’s attention. On the employer side, hiring managers took to social media to get a handle on a candidate’s personality and fit within the organization in order to eliminate those who were not ideal for the job. So, what’s in store for the job search in 2013?
How will the 2013 job search differ from the 2012 job search?
Expect More Emphasis on the Social Job Search in 2013
2013 will be the year of the social job search. This phenomenon expanded exponentially during 2012 — and next year I imagine that the job seekers will get more comfortable with the concept and weed out some of the less helpful tools. The 2013 job search will be more targeted and people will truly begin to recognize the importance of referrals, in addition to finding innovative ways to receive them.
– Sudy Bharadwaj, Jackalope Jobs
Job Seekers Will Get More Creative With Their Application Methods
Competition for great jobs is fierce out there right now, with no signs of getting any easier. To set themselves apart, job seekers are going to start getting more creative in their application methods. This will range from attractive infographics, to career-related blogs, to a more wholesale embrace of online video in the hiring process. Applicants will be looking for ways to set themselves apart from the pack to land their dream job.
– Josh Tolan, Spark Hire
The Future Job Search: Video, Crowdsourcing, and Transparency…Oh My!
The future job search landscape will shift from a static, boring job description to job opportunities as living, breathing things. Job seekers will have more opportunities to watch video about job openings, directly contact hiring managers, and know when jobs are closing. The job search won’t be as black and white on our computer screens — and this will make it easier for candidates to know what they are applying for.
– Rob Kelly, Ongig
The Niche Set Will Rule
Niche job boards have continued popping up recently, and remain one of the best ways for candidates to differentiate themselves and find jobs that fit their skill set. With niche job boards, candidates can put the appropriate amount of time and energy into each position, including researching companies, personalizing cover letters and resumes, and building relationships with hiring managers. They will serve as some of candidates’ best resources in the coming year, as they continue to crop up for every corner of every industry.
– Afifa Siddiqui, Careerleaf
I Move You Move…Career-Wise
Since there seems to be some movement from long time employees to different careers, it is possible that jobs will be finally be restructured. The employee who has be piling up certifications and education feels confident that they can leverage their competitive value into a career or business that he or she wants with flexibility and compatibility in mind.
– Mark Anthony Dyson, Competitive Resumes
It’s Not Who You Know, It’s Who Knows You
While everything seems to be rushing towards online, especially in regards to job search, the same rule of “it’s not who you know, it’s who knows you” still applies social media tools such as Twitter, Facebook’s unveiling of its job application, and LinkedIn are key to not only reach out to those in your network, but to expose yourself to networks for opportunities.
– Ryan O’Connell, Digital Talent Agents
2013 Job Search Has More Potential Than 2012
In 2013, there is an expected 13 percent greater hiring rate for college graduates, according to the National Association of Colleges and Employers, with demand in business, engineering and computer-related occupations. There will be more opportunity in the 2013 job search compared to the 2012 job search.
– Brittany Jackson, BAJobs.com
Two Powerful Words – Social Networking
Simply put, social networks provide a way for job seekers to tap into a large pool of job opportunities easily. Job seekers have become increasingly frustrated at searching for jobs online and getting no response, and they intuitively know that the best opportunities are found through people not search engines. As social networking has become a core part of our cultural dynamic, we are continuing to see more and more job hunters taking advantage of a vertical they are comfortable with in order to find work.
– Dan Finnigan, Jobvite
Keep Up With the Times, Including Managing and Maintaining Online Social Media Profiles
If job seekers have LinkedIn and Facebook accounts, their profiles will be vetted along with their references. If they don’t have any profiles, then unfortunately they’re simply not going to get hired except for manual labor. As the world becomes interconnected via social media, it’s more important for job seekers to do what they can to build up as much relevant information on their online profiles.
– Ian Aronovich, GovernmentAuctions.org
Job seekers can find jobs easily based on their own personalized criteria. Often these searches can be automated through overnight email alerts. It’s not just about finding jobs and recruiters finding candidates anymore. That’s the easy part; especially with technologies like LinkedIn. We will start to see an increased emphasis on personalizing the approach and connecting with candidates for an enhanced application experience. It’s no longer about identification — now it’s about connecting and relationship building.
– Gwyneth Bonasoro, Office Depot
Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. You can connect with Heather and Come Recommended on Twitter and Facebook.