Services & Pricing

At Come Recommended, our team is your team. Our collective goal is to create buzz around — and bring substantial recognition to — your product(s), senior leadership, and overall brand. Because we know where your audience “lives” online, we’re able to use content marketing and digital PR strategies and tactics that reach people quickly and spur them into action.

We offer three different pricing options:

Want us to not represent your competitors?

All new (or repeat, but currently not under contract) clients have the following options to keep us from representing a competitor for as long as you’re under contract with us:

  • Pay a $1,000/month fee on top of your contracted monthly retainer
  • Sign a contract for a minimum monthly retainer of at least $5,000

If you do not wish to pay an extra fee or have the ability to spend at least $5,000/month, we completely understand — and will keep you in the loop about any competitors that come across our desk. We believe transparency is the best policy.

Small Retainers

Recommended for Early & Seed Stage Startups

We understand $5,000+/month for our premium retainers is a lot of money, so we offer a la carte services for smaller organizations that still desire an ongoing communications strategy.

All small retainer clients are required to spend a minimum of $2,500/month and commit to a minimum of two months. Our contracts include a 30-day termination notification clause, so after the first month, you can provide notice if you so desire. But we are confident you won’t!

Once you sign a contract, you lock in our current pricing for as long as you remain under contract. We have several clients who’ve been with us for years who are now robbing us blind! (Just kidding.)

We’ll suggest activity changes when we feel something isn’t working, and you are allowed to switch up the combination of services you receive each month as long as you spend at least as much as in your initial contract. You can always go up or stay the same, but never go down (unless the current contract is terminated and a new one is renegotiated).

Again, as long as you spend at least $2,500/month, you can contract with us to combine the following activities in any way:

Autoresponder Email Course: $150/lesson
Goals: Brand awareness, lead generation, customer retention and acquisition, thought leadership, engagement, website traffic, lead nurturing

Looking to grow your email subscriber list? It’s been shown the best way to do this is with an autoresponder email course. An autoresponder email course is a set of lessons about a particular topic that your email subscribers receive over a certain number of days. For example, perhaps you have 10 lessons, each one of which is sent out every 10 days. This service includes content development only, not distribution or management of your list.

Blog Commenting: $1,500
Goals: Brand awareness, thought leadership, engagement, website traffic

Blog commenting is literally commenting on blogs not owned by you. We draft thoughtful, engaging comments in response to 3-5 articles/posts each weekday that are (1) relevant to your product and (2) on websites with high traffic and a Google Pagerank of at least 5.

eNewsletters: $150
Goals: Brand awareness, lead generation, customer retention and loyalty, engagement, lead nurturing

If you already have a list of customers/clients or are in the process of building one, a weekly, bi-weekly, monthly, or quarterly eNewsletter might be in order. This service includes content development only, not distribution or management of your list.

Guest Blog Posts: $450
Goals: Brand awareness, lead generation, thought leadership, website traffic

A guest blog post is a post written for a blog or media outlet that is not owned by you (i.e., Mashable). These posts are not overtly promotional, as most sites do not allow you to talk about or link to your product within the post itself. If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150.

What’s included:

  • Research (we try to include timely stats and facts in every piece to bolster your argument)
  • Writing and search engine optimization (verified by InboundWriter)
  • Editing
  • Updating per your feedback
  • Pitching and following up weekly until the piece is placed
  • Guaranteed placement (although it might not be placed with your first outlet of choice, all guest blog posts are guaranteed to be published)

Guest Blogging Program: $1,500 (initial setup); $75/accepted contribution thereafter
Goals: Brand awareness, thought leadership, engagement

If you would like to accept guest contributions on your home blog, we can help you establish and run the program. Initial setup ($1,500) includes:

  • Draft detailed writing and submission guidelines
  • Set up a software (Submittable) to manage submissions, including drafting response templates
  • Research and reach out to 100 possible initial contributors
Thereafter, you will be charged $75 per accepted contribution, which includes editing, SEO, finding and inserting an image, scheduling the piece, and communicating with the author. You will be invoiced at the end of the month for this portion.


HARO/ProfNet Responses: $750
Goals: Brand awareness, lead generation, thought leadership, website traffic

Help A Reporter Out (HARO) and ProfNet allow reporters to submit details about stories they are writing (“queries”). On behalf of our clients, we draft responses to appropriate queries within one hour of receiving them so as to maximize the chance of being quoted. You can choose whether or not you want to approve all responses or allow us to submit them without your approval. Combine with Ongoing Media & Blogger Outreach and save $250 (both services for $2,000)!

Home Blog Posts: $150-$450
Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

A home blog post is a post written for your blog. For the most part, home blog posts should not be overly promotional of your product, although we do follow internal linking best practices. All posts are search engine optimized. If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150.

  • $150: Up to 700 words
  • $300: 701 to 2,000 words
  • $450: More than 2,000 words

Infographics: $1,500-$3,000 + design costs
Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

Infographics are graphic visual representations of information, data, or knowledge. These graphics present complex information quickly and clearly. To give you an idea of what infographics look like, click here.

  • Design typically costs in the $250-$500 range; the balance is invoiced after the project is completed
  • $1,500: Pitching only (to 35+ outlets)
  • $1,500: Research, content
  • $1,650: Research, content, pitch to one (1) outlet
  • $2,250: Research, content, pitch to ten (10) outlets
  • $3,000: Research, content, pitch to 35+ outlets

LinkedIn Articles: $150-$450
Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

If your LinkedIn account has been invited to publish on their content platform (see the pencil in the image below), we will draft posts on your behalf. We follow best practices we’ve learned while writing for one of LinkedIn’s top influencers. As a result, many of our posts get featured on LinkedIn’s homepage and drive lots of traffic and engagement. If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150.

  • $150: Up to 700 words
  • $300: 701 to 2,000 words
  • $450: More than 2,000 words

linkedin-publish

Media & Blogger Outreach Campaign: $1,500-$3,750
Goals: Brand awareness, lead generation, thought leadership, website traffic

You have news and you want everyone to know about it. A media & blogger outreach campaign includes a press release (if desired), a focused media list, customized individual pitch emails sent to reporters and bloggers on the media list, follow-up after the initial pitch is sent, and coordinating interview arrangements as necessary.

A single campaign costs more than ongoing outreach because of the time involved in the process. Most PR pros and agencies believe in mass distributing a press release over the wire or other software and sitting back waiting for interview requests to pour in. Not us. Although we do strongly encourage you to also purchase distribution via PRweb for SEO benefit and social currency, we do not rely on wire distribution for end results.

  • $1,500: 10-35 outlets
  • $2,550: 36-99 outlets
  • $3,750: 100+ outlets

Messaging & Branding Starter Kit: $1,500
Goals: Customer acquisition, lead nurturing, sales

Whether you have a website already or are in the process of creating one, it’s a good idea to make sure you have messaging that works and is consistent. This package of services includes:

  • Creative brief meeting
  • Development of a key messaging document
  • Current website review for search engine optimization and messaging consistency
  • Rewrite of copy on up to five (5) current website pages that needs it
  • Development of two (2) SEO landing pages to help your company be found on search engines and further solidify the messaging

Ongoing Media & Blogger Outreach: $1,500
Goals: Brand awareness, lead generation, thought leadership, website traffic 

We work with you to identify keywords and competitors we can be searching for within reporters’ articles and bloggers’ posts. When an article or post is published mentioning one of these keywords and/or competitors, we reach out to the reporter/blogger with a customized pitch about you and your product. If the reporter/blogger desires an interview with you, we make all the arrangements. Combine with HARO/ProfNet Responses and save $250 (both services for $2,000)!

SEO Keyword Research: $750
Goals: Brand awareness, lead generation, website traffic

Search engine optimization (SEO) is a huge topic — way too big to get into here. If you’d like to educate yourself, which we strongly encourage, try reading this primer from SEOmoz.

With SEO keyword research, we identify tens — or in some cases hundreds — of keyword possibilities for your site and narrow that list down to at least 10 recommended keywords. This list should be used to create content — blog posts, landing pages, etc. — that helps establish and improve your keyword ranking on popular search engines to generate organic traffic to your site.

SEO Landing Pages: $375
Goals: Customer acquisition, lead generation, website traffic, sales

SEO landing pages are single Web pages written about a particular keyword (i.e., video interviewing). We strongly recommend performing SEO keyword research first.

Social Media Management: $225 (Twitter chats only); $750 (LinkedIn or Facebook only); $1,500 (Twitter only); $2,250 (full management)
Goals: Brand awareness, lead generation, customer retention and loyalty, thought leadership, engagement, website traffic

If a tree falls in the woods, but no one is around to hear it, does it really make a sound? The same principle applies to your product and overall brand. We work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.

  • During the first month, up to 5 business days are devoted to developing a comprehensive social media marketing plan, which is updated throughout our relationship as necessary
  • We follow the 80/20 principle: 80 percent other people’s content, 20 percent your content
    • New messages written weekly for Twitter, Facebook, LinkedIn, and Google+ (80 percent)
    • Promotion of your content and messages as necessary (20 percent)
  • Each weekday: Follow 15 new people on Twitter, connect with 1 new person on LinkedIn, and add 5 new people to Google+ circles. Also, engage with 5-7 followers on both Twitter and Facebook through retweets, favorites, mentions, and likes.
  • Participate in other social networks and bookmarking sites (StumbleUpon, Tumblr, Pinterest, etc.) as necessary
  • Follow people back on Twitter, as deemed appropriate
  • Like other brand pages on Facebook, as deemed appropriate
  • Participate in relevant Twitter chats on your behalf, under your Twitter handle (see below for pricing for running your own Twitter chat)
  • Provide a full analytics report weekly and monthly for Twitter and Facebook

Speaker’s Bureau: $750-$1,500
Goals: Brand awareness, lead generation, thought leadership, engagement

If you are interested in speaking to job seekers, HR professionals, recruiters, or business owners directly, our speaker’s bureau service provides you with ongoing monitoring of opportunities and includes written proposals when a matching opportunity arises. Acceptance as a speaker is not guaranteed.

  • $750: Up to 5 proposals
  • $1,500: 6-10 proposals

Syndicated Articles: $150
Goals: Brand awareness, lead generation, thought leadership, website traffic

Through Come Recommended’s partnerships with eByline, Newstex, and individual media outlets, we have effectively become a syndication service (similar to the Associated Press). Here’s how it works:

  • We draft a news article or an advice piece on your behalf with your byline/bio
  • We send it to you for review and approval
  • Once we receive your approval, we submit the article and any associated images/media
  • Within 30 seconds, the article is syndicated to 100+ media outlets (including guaranteed placement in Business Insider)

If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150.

Twitter Chat Management (Bi-Weekly): $900
Goals: Brand awareness, lead generation, customer retention and loyalty, thought leadership, engagement, website traffic

  • Research, invite, and initiate guest hosts
  • Draft chat questions and a preview of the chat for your home blog
  • Manage the chat
  • Draft a chat wrap-up for your home blog

Webinars: $1,500-$3,000
Goals: Brand awareness, lead generation, customer retention and acquisition, thought leadership, engagement, website traffic, lead nurturing

Typically, webinars are 30-60 minutes long. They can be live and recorded for archiving (recommended) or pre-recorded. We can work with you on webinars in one of the following ways, each of which requires at least a four-week lead time in order to be as successful as possible:

  • $1,500: Media, blogger, and influencer promotion only
  • $2,250: Media, blogger, influencer, and social media promotion
  • $3,000: Slides + media, blogger, influencer, and social media promotion

Whitepapers and eBooks: $200/page + design costs
Goals: Brand awareness, lead generation, customer retention and acquisition, thought leadership, engagement, website traffic, lead nurturing

  • Design typically costs in the $300-$500 range
  • Requires an upfront payment of $1,000; the balance is invoiced after the project is completed
  • Note: If you are a one-time, project-based client and not a retainer client, an additional $500 planning and strategy fee will be assessed

Premium Retainers

Recommended for Growing & Expanding Businesses

All premium retainer clients are required to spend a minimum of $5,000/month and commit to a minimum of two months. Unlike the small retainers, there is no extra fee to keep us from simultaneously representing a competitor, and each level includes free stuff. (Any out-of-pocket expenses, such as design, are extra.)

Again, all contracts include a 30-day termination notification clause, so after the first month, you can provide notice if you so desire. Once you sign a contract, you lock in our current pricing for as long as you remain under contract. We’ll suggest activity changes when we feel something isn’t working, and you are allowed to switch up the combination of services you receive each month as long as you spend at least as much as in your initial contract. You can always go up or stay the same, but never go down (unless the current contract is terminated and a new one is renegotiated).

Just like at the small retainer level, together we will choose the mix of a la carte services that will help you achieve your goals. Contact us today about a premium retainer package customized for your needs!

  • $5,000/month (up to $450 worth of services for free!)
  • $5,500/month (up to $675 worth of services for free!)
  • $6,000/month (up to $900 worth of services for free!)

One-Time Projects

Recommended for Pre-Launch, Early & Seed Stage Startups

Can’t afford a retainer package but still want to take advantage of our services? Buy as much or as little as you need — no minimums or contract required.

See Small Retainers for service descriptions.

  • Autoresponder Email Course: $175/lesson
  • Blog Commenting: $1,750
  • eNewsletters: $175
  • Guest Blog Posts: $525 (interview fee: $175)
  • Guest Blogging Program: $1,750 (initial setup); $100/accepted contribution thereafter
  • HARO/ProfNet Responses: $875
  • Home Blog Posts: $175-$525 (interview fee: $175)
  • Infographics: $1,750-$3,500 + design costs
  • LinkedIn Articles: $175-$525 (interview fee: $175)
  • Media & Blogger Outreach Campaign: $1,750-$4,375
  • Messaging & Branding Starter Kit: $1,750
  • Ongoing Media & Blogger Outreach: $1,750
  • SEO Keyword Research: $875
  • SEO Landing Pages: $450
  • Social Media Management: $300 (Twitter chats only); $875 (LinkedIn or Facebook only); $1,750 (Twitter only); $2,625 (full management)
  • Speaker’s Bureau: $875-$1,750
  • Syndicated Articles: $175
  • Twitter Chat Management (Bi-Weekly): $1,050
  • Webinars: $1,750-$3,500
  • Whitepapers and eBooks: $500 planning fee + $250/page + design costs