At Come Recommended, our team is your team. Our collective goal is to create buzz around — and bring substantial recognition to — your product(s), senior leadership, and overall brand. Because we know where your audience “lives” online, we’re able to use content marketing and digital PR strategies and tactics that reach people quickly and spur them into action. We offer three different pricing options:

Although you’ll find more details below, here is a brief overview of the difference between a retainer plan and a project plan:

$2,500/month minimum spend
A la carte service pricing is cheaper than with a project plan
Lock in our current pricing
Must provide at least one billing cycle notice to end the contract
After the initial invoice is paid upon receipt, terms are Net 30
No minimum monthly spend
A la carte service pricing is more expensive than with a retainer plan
Subject to pricing changes as they happen
No notice is required to cancel after all invoiced work is completed
Invoice payment is due upon receipt

Want us to not represent your competitors?

All new (or repeat, but currently not under contract) clients have the following options to keep us from representing a competitor for as long as you’re under contract with us:

  • Pay a $1,000/month fee on top of your contracted monthly retainer
  • Sign a contract for a minimum monthly retainer of at least $5,000

If you do not wish to pay an extra fee or have the ability to spend at least $5,000/month, we completely understand — and will keep you in the loop about any competitors that come across our desk. We believe transparency is the best policy.

Small Retainers

Recommended for Early & Seed Stage Startups

We understand $5,000+/month for our premium retainers is a lot of money, so we offer a la carte services for smaller organizations that still desire an ongoing communications strategy. All small retainer clients are required to spend a minimum of $2,500/month and commit to a minimum of two months.

Our contracts include a single billing cycle termination notification clause, so after the first month, you can provide notice if you so desire. But we are confident you won’t! Once you sign a contract, you lock in our current pricing for as long as you remain under contract. We have several clients who’ve been with us for years who are now robbing us blind! (Just kidding.)

We’ll suggest activity changes when we feel something isn’t working, and you are allowed to switch up the combination of services you receive each month as long as you spend at least as much as in your initial contract. You can always go up or stay the same, but never go down (unless the current contract is terminated and a new one is renegotiated).

Premium Retainers

Recommended for Growing & Expanding Businesses

All premium retainer clients are required to spend a minimum of $5,000/month and commit to a minimum of two months. Unlike the small retainers, there is no extra fee to keep us from simultaneously representing a competitor, and each level includes free stuff. (Any out-of-pocket expenses, such as design, are extra.)

Again, all contracts include a single billing cycle termination notification clause, so after the first month, you can provide notice if you so desire. Once you sign a contract, you lock in our current pricing for as long as you remain under contract.

We’ll suggest activity changes when we feel something isn’t working, and you are allowed to switch up the combination of services you receive each month as long as you spend at least as much as in your initial contract. You can always go up or stay the same, but never go down (unless the current contract is terminated and a new one is renegotiated). Just like at the small retainer level, together we will choose the mix of a la carte services that will help you achieve your goals.

Contact us today about a premium retainer package customized for your needs!

  • $5,000/month (up to $450 worth of services for free!)
  • $5,500/month (up to $675 worth of services for free!)
  • $6,000/month (up to $900 worth of services for free!)

One-Time or Ongoing Projects

Recommended for Pre-Launch, Early & Seed Stage Startups

Can’t afford a retainer package but still want to take advantage of our services? Buy as much or as little as you need — no minimums or contract required. Please note that project clients are subject to any and all pricing changes.


Services & Pricing

Autoresponder Email Course

Goals: Brand awareness, lead generation, customer retention and acquisition, thought leadership, engagement, website traffic, lead nurturing

Looking to grow your email subscriber list? It’s been shown the best way to do this is with an autoresponder email course. An autoresponder email course is a set of lessons about a particular topic that your email subscribers receive over a certain number of days. For example, perhaps you have 10 lessons, each one of which is sent out every 10 days. This service includes content development only, not distribution or management of your list.

$150/lesson 
$175/lesson 

Blog Commenting

Goals: Brand awareness, thought leadership, engagement, website traffic

Blog commenting is commenting on blogs or media outlets not owned by you. It can also be applied to Quora questions. We draft thoughtful, engaging comments in response to 1-5 articles/posts each weekday that are (1) relevant to your product and (2) on websites with high traffic and a Moz Domain Authority of at least 40.

1 comment per weekday: $300
2 comments per weekday: $600
3 comments per weekday: $900
4 comments per weekday: $1,200
5 comments per weekday: $1,500
1 comment per weekday: $350
2 comments per weekday: $700
3 comments per weekday: $1,050
4 comments per weekday: $1,400
5 comments per weekday: $1,750

eNewsletters

Goals: Brand awareness, lead generation, customer retention and loyalty, engagement, lead nurturing

If you already have a list of customers/clients or are in the process of building one, a weekly, bi-weekly, monthly, or quarterly eNewsletter might be in order. This service includes content development only, not distribution or management of your list.

$150
$175

Guest Blog Posts

Goals: Brand awareness, lead generation, thought leadership, website traffic

A guest blog post is a post written for a blog or media outlet that is not owned by you (i.e., Mashable). These posts are not overtly promotional, as most sites do not allow you to talk about or link to your product within the post itself. If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150 ($175 for project). What’s included:

  • Research (we try to include timely stats and facts in every piece to bolster your argument)
  • Writing and search engine optimization (verified by Scribe)
  • Editing
  • Updating per your feedback
  • Pitching and following up weekly until the piece is placed
  • Guaranteed placement (although it might not be placed with your first outlet of choice, all guest blog posts are guaranteed to be published)
$450
$525

Guest Blogging Program

Goals: Brand awareness, thought leadership, engagement

If you would like to accept guest contributions on your home blog, we can help you establish and run the program. Initial setup includes:

  • Draft detailed writing and submission guidelines
  • Set up a software (Submittable) to manage submissions, including drafting response templates
  • Research and reach out to 100 possible initial contributors

Thereafter, you will be charged per accepted contribution, which includes editing, SEO, finding and inserting an image, scheduling the piece, and communicating with the author. You will be invoiced at the end of the month for this portion.

Initial setup: $1,500
$75/accepted contribution thereafter 
Initial setup: $1,750
$100/accepted contribution thereafter

Home Blog Posts

Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

A home blog post is a post written for your blog. For the most part, home blog posts should not be overly promotional of your product, although we do follow internal linking best practices. All posts are search engine optimized. If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150 ($175 for project).

Up to 700 words: $225
1,000 to 2,000 words: $450 
Up to 700 words: $275
1,000 to 2,000 words: $525

Infographics

Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

Infographics are graphic visual representations of information, data, or knowledge. These graphics present complex information quickly and clearly. To give you an idea of what infographics look like, click here. Design typically costs in the $250-$500 range and is billed separately; the balance is invoiced after the project is completed.

Pitching only (10 outlets): $750
Pitching only (25 outlets): $1,050
Research, content only: $1,500
Research, content, pitch to 1 outlet: $1,625
Research, content, pitch to 10 outlets: $2,250
Research, content, pitch to 25 outlets: $2,550
Pitching only (10 outlets): $875
Pitching only (25 outlets): $1,225
Research, content only: $1,750
Research, content, pitch to 1 outlet: $1,900
Research, content, pitch to 10 outlets: $2,625
Research, content, pitch to 25 outlets: $2,975

LinkedIn Articles

Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

If your LinkedIn account has been invited to publish on their content platform (see the pencil in the image below), we will draft posts on your behalf. We follow best practices we’ve learned while writing for one of LinkedIn’s top influencers. As a result, many of our posts get featured on LinkedIn’s homepage and drive lots of traffic and engagement. If we need to conduct an interview (or two or three) at your request, whether this person is someone you introduce us to or we’ve sought out via HARO/ProfNet or other resources, there is an extra charge of $150 ($175 for project).

linkedin-publish

Up to 700 words: $225
1,000 to 2,000 words: $450 
Up to 700 words: $275
1,000 to 2,000 words: $525

Media & Blogger Outreach Campaign

Goals: Brand awareness, lead generation, thought leadership, website traffic

You have news and you want everyone to know about it. A media & blogger outreach campaign includes:

  • A press release (if desired)
  • A targeted, pre-approved media list
  • Customized individual pitch emails sent to reporters and bloggers on the media list
  • Follow-up after the initial pitch is sent
  • Coordinating interview arrangements as necessary

A single campaign costs more than ongoing outreach because of the time involved in the process.

Most PR pros and agencies believe in mass distributing a press release over the wire or other software and sitting back waiting for interview requests to pour in. Not us. Although we do strongly encourage you to also purchase distribution via PRweb for SEO benefit and social currency, we do not rely on wire distribution for end results.

While we turn away pitches we do not believe will be successful (probably a bad business practice, but we sleep better as a result), the results of a media & blogger outreach campaign cannot be guaranteed. (Want a guaranteed approach instead? Click here.) Whereas a 25 outlet pitch might get 25 placements, a 50 outlet pitch might only get 5 placements. Unfortunately, many factors are out of our control — breaking news, reporter schedules and availability, etc. Regardless, we of course work hard to secure as many placements as possible.

10 outlets: $750
25 outlets: $1,050
50 outlets: $2,100
75 outlets: $3,150
100+ outlets: $4,200
10 outlets: $875
25 outlets: $1,225
50 outlets: $2,450
75 outlets: $3,675
100+ outlets: $4,900 

Media & Blogger Outreach Campaign with Guaranteed Results

Goals: Brand awareness, lead generation, thought leadership, website traffic

A media & blogger outreach campaign with guaranteed results includes:

  • A press release (if desired)
  • A targeted, pre-approved media list
  • Customized individual pitch emails sent to reporters and bloggers on the media list
  • Follow-up after the initial pitch is sent
  • Coordinating interview arrangements as necessary
  • Ghost-writing articles on behalf of the reporter and/or client

This service costs more than our traditional media & blogger outreach campaign because we approach the pitches differently in order to give you guaranteed results. In addition to a standard pitch, we provide the reporter with the option of having us write the piece — either ghost-written for them under their byline, or for you (the client) under your byline. As such, the end result might be a piece with the reporter’s byline or yours — but either way, the placement is guaranteed.

Most PR pros and agencies believe in mass distributing a press release over the wire or other software and sitting back waiting for interview requests to pour in. Not us. Although we do strongly encourage you to also purchase distribution via PRweb for SEO benefit and social currency, we do not rely on wire distribution for end results.

1 guaranteed placement: $450
3 guaranteed placements: $1,350
5 guaranteed placements: $2,250
7 guaranteed placements: $3,150
10 guaranteed placements: $4,500
1 guaranteed placement: $525
3 guaranteed placements: $1,575
5 guaranteed placements: $2,625
7 guaranteed placements: $3,675
10 guaranteed placements: $5,250

Messaging & Branding Starter Kit

Goals: Customer acquisition, lead nurturing, sales

Whether you have a website already or are in the process of creating one, it’s a good idea to make sure you have messaging that works and is consistent. This package of services includes:

  • Creative brief meeting
  • Development of a key messaging document
  • Current website review for search engine optimization and messaging consistency
  • Rewrite of copy on up to 5 current website pages that needs it
  • Development of 2 SEO landing pages to help your company be found on search engines and further solidify the messaging
$1,500
$1,750

Ongoing Media & Blogger Outreach

Goals: Brand awareness, lead generation, thought leadership, website traffic

We approach ongoing media outreach in two ways.

First, we work with you to identify keywords and competitors we can be searching for within reporters’ articles and bloggers’ posts. When an article or post is published mentioning one of these keywords and/or competitors, we reach out to the reporter/blogger with a customized pitch about you and your product. If the reporter/blogger desires an interview with you, we make all the arrangements.

Second, Help A Reporter Out (HARO) and ProfNet allow reporters to submit details about stories they are writing (“queries”). On behalf of our clients, we draft responses to appropriate queries within one hour of receiving them so as to maximize the chance of being quoted. You can choose whether or not you want to approve all responses or allow us to submit them without your approval.

Reach out to up to 25 reporters: $750
Reach out to up to 50 reporters: $1,500 
Reach out to up to 25 reporters: $875
Reach out to up to 50 reporters: $1,750 

Original Research Survey

Goals: Brand awareness, lead generation, thought leadership, engagement, website traffic

While we include curated research in every piece of content we develop, original research has far greater potential and impact on your company. Original research can be pitched to the media, included in your home blog posts, weaved into guest blog posts, turned into an infographic or whitepaper, and much more. (The cost of conducting the survey is not included.)

Draft a survey of 10-15 questions: $150
Draft a survey of 10-15 questions and analyze the results in order to make recommendations for how they can be used: $300 
Draft a survey of 10-15 questions: $175
Draft a survey of 10-15 questions and analyze the results in order to make recommendations for how they can be used: $350 

Press Release

Goals: Brand awareness, lead generation, thought leadership, website traffic

Although our Media & Blogger Outreach Campaign service already includes a press release (if desired), sometimes you might want to draft a release just for the wires rather than to accompany a full media pitch. If so, this service is for you! (Wire distribution costs not included.)

$150
$175

SEO Keyword Research

Goals: Brand awareness, lead generation, website traffic

Search engine optimization (SEO) is a huge topic — way too big to get into here. If you’d like to educate yourself, which we strongly encourage, try reading this primer from moz. With SEO keyword research, we identify tens — or in some cases hundreds — of keyword possibilities for your site and narrow that list down to at least 10 recommended keywords. This list should be used to create content — blog posts, landing pages, etc. — that helps establish and improve your keyword ranking on popular search engines to generate organic traffic to your site.

$750 
$875

SEO Landing Pages

Goals: Customer acquisition, lead generation, website traffic, sales

SEO landing pages are single Web pages written about a particular keyword (i.e., video interviewing). We strongly recommend performing SEO keyword research first.

$375
$450

Social Media Management

Goals: Brand awareness, lead generation, customer retention and loyalty, thought leadership, engagement, website traffic

If a tree falls in the woods, but no one is around to hear it, does it really make a sound? The same principle applies to your product and overall brand. We work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.

  • During the first month, up to 5 business days are devoted to developing a comprehensive social media marketing plan, which is updated throughout our relationship as necessary
  • We follow the 80/20 principle: 80 percent other people’s content, 20 percent your content
    • New messages written weekly for Twitter, Facebook, LinkedIn, and Google+ (80 percent)
    • Promotion of your content and messages as necessary (20 percent)
  • Each weekday: Follow 15 new people on Twitter, connect with 1 new person on LinkedIn, and add 5 new people to Google+ circles. Also, engage with 5-7 followers on both Twitter and Facebook through retweets, favorites, mentions, and likes.
  • Participate in other social networks and bookmarking sites (StumbleUpon, Tumblr, Pinterest, etc.) as necessary
  • Follow people back on Twitter, as deemed appropriate
  • Like other brand pages on Facebook, as deemed appropriate
  • Participate in relevant Twitter chats on your behalf, under your Twitter handle (see below for pricing for running your own Twitter chat)
  • Provide a full analytics report weekly and monthly for Twitter and Facebook
Twitter chats only: $225
LinkedIn or Facebook only: $750
Twitter only: $1,500
Full management: $2,750
Twitter chats only: $275
LinkedIn or Facebook only: $875
Twitter only: $1,750
Full management: $3,250 

Social Shares

Goals: Brand awareness, lead generation, customer retention and loyalty, engagement, website traffic

Don’t have room in your budget to pay for social media management but want to make sure all your content is receiving the promotion it deserves? We highly recommend hiring us to draft the best possible social shares for the pieces we create for you. You will schedule these shares yourself, but at least you won’t have to spend time researching the best practices.

  • Media placement, home blog post, guest blog post, or LinkedIn article: 5 Twitter shares, 2 LinkedIn shares, 2 Facebook shares, 1 Google+ share
  • Autoresponder email course, infographic, eBook, whitepaper, or webinar: 15 Twitter shares, 6 LinkedIn shares, 6 Facebook shares, 3 Google+ shares
$25/article
$75/autoresponder email course, eBook, whitepaper, or infographic 
$50/article
$100/autoresponder email course, eBook, whitepaper, or infographic 

Twitter Chat Management (Bi-Weekly)

Goals: Brand awareness, lead generation, customer retention and loyalty, thought leadership, engagement, website traffic

  • Research, invite, and initiate guest hosts
  • Draft chat questions and a preview of the chat for your home blog
  • Manage the chat
  • Draft a chat wrap-up for your home blog
$900 
$1,050 

Webinars

Goals: Brand awareness, lead generation, customer retention and acquisition, thought leadership, engagement, website traffic, lead nurturing

Typically, webinars are 30-60 minutes long. They can be live and recorded for archiving (recommended) or pre-recorded. We can work with you on webinars in one of the following ways, each of which requires at least a four-week lead time in order to be as successful as possible:

  • $1,500: Media, blogger, and influencer promotion only
  • $2,250: Media, blogger, influencer, and social media promotion
  • $3,000: Slides + media, blogger, influencer, and social media promotion
Slides only: $750
Media, blogger, and influencer promotion only: $1,500
Media, blogger, influencer, and social media promotion: $2,250
Slides + media, blogger, influencer, and social media promotion: $3,000
Slides only: $875
Media, blogger, and influencer promotion only: $1,750
Media, blogger, influencer, and social media promotion: $2,625
Slides + media, blogger, influencer, and social media promotion: $3,500 

Whitepapers and eBooks

Goals: Brand awareness, lead generation, customer retention and acquisition, thought leadership, engagement, website traffic, lead nurturing

Design typically costs in the $250-$350 range and is invoiced separately.

$200/Google Doc page
$250/Google Doc page
Project clients are also assessed an additional $500 planning and strategy fee.