Content Marketing

Let Us Share Your Story

We know your company has a story. You’ve worked tirelessly to build a product worth bragging about. Now let our content specialists craft and share your narrative through content marketing. Whether your company is pre-launch, growing, or expanding, we will uncover a narrative that will build brand awareness and generate leads.

Tired of pushy marketing strategies with little ROI? We can help you say goodbye to in-your-face, easily-ignored traditional advertising strategies. Your customers have learned how to block and tune out ads. At Come Recommended, we’re not your typical HR tech PR firm. We’re all about building genuine connections. Our content marketing strategies pinpoint people we know will want to connect with your brand.

Curious if content marketing will fit into your HR tech company’s marketing budget? We are more than willing to work with you to find a strategy to best meet your budget — petite, ample, or somewhere in between. Even if you’re just seeking a short-term game plan, our specialists will ensure you get the most significant impact for your money.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.Content Marketing Institute

Content marketing is a digital marketing strategy centered on the creation, publishing, and promotion of content placed strategically to reach your target audience. But this isn’t just any content — it must be custom, valuable, relevant, and consistent. Effective strategies attract and retain a well-defined audience, which ultimately drives profitable customer action.

In other words, content marketing is the act of communicating with potential and current customers without overt selling. Rather than pitching your product, you’re educating them by delivering information that benefits them — in the form of a blog post, LinkedIn article, infographic, original research, and much more.

When content marketing is done right, it can deliver the following:

  • Meet your niche audience by finding those who can benefit from what you’re offering.
  • Increase engagement through thoughtful responses and conversations.
  • Build trust and authority among your ideal customers by establishing thought leadership.
  • Generate inbound traffic to your website.
  • Establish relationships and community that lead to brand loyalty and ambassadorship.
  • Drive leads without the monotony of hard-sell tactics.
  • Spend less due to content marketing being more cost-effective than traditional marketing.

Why You Need Content Marketing

Content can’t be blocked.

According to a 2016 mobile ad blocking report by PageFair, 419 million people worldwide are blocking mobile ads on the web. Your customers have likely opted out of what they don’t want to see online. Content marketing strategies will make it into their view.

Grow your leads.

In Curata’s 2016 Content Marketing Staffing & Tactics Study, 74.2 percent of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity.

content marketing increases lead quality and quantity
74%

Your competition is doing it successfully.

In the Content Marketing Institute’s 2017 B2B Content Marketing benchmarks, budget and trends research, 89 percent of B2B marketers said they use content marketing. However, only 37 percent of respondents have a documented content marketing strategy. It’s time to get out into the content space and begin building your brand presence with the guidance of our expertise.

B2B marketers use content marketing
89%

Contribute to increased traffic.

In the Social Media Examiner 2016 Social Media Marketing Industry Report, more than 75 percent of marketers experienced increased traffic and 89 percent experienced increased exposure due to investment in social media marketing. Social media marketing is just a tactic of content marketing.

marketers experience increased traffic
75%
marketers experience increased exposure
89%

Reduce your costs for more reward.

Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads, according to DemandMetric. Effective strategies can help you reduce marketing costs and generate more leads in the process.

content marketing costs less than traditional marketing
62%

Sampling of Our Content Marketing Services

No content marketing strategy is identical. We provide HR tech companies with various tactics to help achieve marketing goals. Here is an overview of a few content-development focused content marketing tactics to consider:

Contributed Byline Articles

This is an article written for a third-party media outlet (not your blog) under your byline. These articles are not overtly promotional and will offer you a chance to establish your brand’s reputation and thought leadership.

LinkedIn Articles

Start getting attention on LinkedIn with an article written under your byline for LinkedIn’s publishing platform, Pulse. We follow best practices we’ve learned while writing for one of LinkedIn’s top influencers, which often leads to our articles being featured on LinkedIn’s homepage.

Original Research

Let us help you conduct your own original research and publicize it to gain credibility and authority. This can be done as often as once a month, however we recommend it on at least a quarterly basis to stay ahead of your competitors.

And now for the marketing…

After developing the content, we can also help you promote and publicize your work through e-newsletters, social media management, and social shares. These content marketing tactics are highly customizable to meet your specific needs and budget. If you are not seeking a transition to full social media management, we can help draft strategic social media shares to promote your content or work with you on your social strategy.

We pride ourselves on providing personalized tactics for every content marketing plan. Learn more about our services and pricing.

Our Content Marketing Track Record

Comprehensive, Short-Term Strategy: Limeade

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Infographic & Pitch: Video Interview Software

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LinkedIn Article Strategy: HR Platform

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Bottom Line

If you want to help your HR tech company increase visibility and authority while driving site traffic and leads, content marketing should be your go-to approach. Let us guide you. We have a proven track record of helping organizations achieve their goals, no matter the size of their budget. We will find a strategic, cost-effective solution to ensure you stand out from the crowd and get the recognition you deserve.

We are always available to answer questions and walk you through the best plan for you.