A Comprehensive, Ongoing Strategy


research reports are the most effective content format
46%
research reports are the most difficult content format to produce
62%
journalists seek out original research to use as sources
49%

Research reports are widely considered the most effective content format for marketers, but they are also among the most difficult to produce. In addition to being effective with current and potential users, journalists love research reports, too.

Regularly producing new data and backing it with a mighty media relations and content marketing effort can set you apart from your competition.

Our 6-Step Process

Topic Research & Planning

We develop research concepts using a combination of the problems your users are trying to solve, gaps in currently available research, industry trends, and upcoming newsworthy events and stories.

Data Collection & Analysis

We draft a survey and distribute it to a research panel. Once the data has been collected, we analyze it to identify the findings that would be most interesting to both your users and the media.

Content Production

We draft a research report and contributed bylined articles based on the data. All content is search engine optimized and goes through our thorough, quality-driven process.

Guaranteed Media Results

We target reporters at top-tier media outlets and industry trade publications with whom we have relationships. Each pitch is customized and sent individually.

Social Media

We craft social media shares to accompany each piece of content we draft, making them easy for you to promote. Your shares are designed to be timely, interesting, and tailored.

Search Engine Optimization

We optimize each piece of content to improve your search engine ranking. We only pitch contributed bylined articles to publications with a domain authority of at least 50.

Rinse & Repeat

Our plans are designed to be repeated every three months, resulting in quarterly research reports and corresponding media relations and content marketing activities.

Additional Benefits

In addition to the benefits of original research reports described above, our process offers the following benefits:

 
  • Establish authority, credibility, and thought leadership on key topics within your industry
  • Build quality links, improving SEO
  • Earn social currency
  • Bolster brand awareness
  • Drive website traffic
  • Generate and nurture leads
  • Educate your target audience
     

    Your Dedicated Team

    Each plan includes a dedicated team:

    • Project manager

      Your primary contact. Ensures deadlines are met and serves as a liaison between our teams.

    • Content creator

      Thoroughly researches and drafts all content.

    • Editor

      Collaborates with the content creator to brainstorm and edit all content to ensure clarity, flow, uniqueness, and more.

    • Media relations specialist

      Builds and nurtures media relationships and coordinates all pitching efforts, including list research, pitch development, pitching and following up with individual reporters, and securing publication of contributed bylined articles.

    • Social media specialist

      Crafts all social shares, including expertly-researched hashtags to use.

    Metrics We Measure

    • Share of voice
    • Sentiment
    • Inbound links
    • Domain authority
    • Organic traffic
    • Website sessions
    • Average session length
    • Bounce rate
    • Number of placements
    • Social shares
    • Estimated coverage views

    Plans & Pricing

    Startup Plan

    $2,500/month
    plus research panel fees

    Small Business Plan

    $5,000/month
    plus research panel fees

    Rapid Growth Plan

    $7,500/month
    plus research panel fees

    Full-Service Plan Comparison

    DeliverableStartupSmall BusinessRapid Growth
    Original research idea, survey, and data analysis
    Research report3 pages5 pages5 pages
    Simple report chartsUp to 3Up to 6Up to 6
    Lead magnet landing pagex
    Email autoresponder campaignx
    Guaranteed media placements256
    Contributed bylined articles235
    Blog posts or LinkedIn/Medium articles488
    Social shares
    Customer case studiesx22
    HARO/ProfNet responsesxx10
    Rapid response outreachxx10
    SEO keyword research and ongoing monitoringxx

    Research Panel Fees

    Research panel fees are extra and paid by the customer directly to the polling company. Because you are producing a new report every three months, plan for this additional charge on a quarterly basis.

    RespondentsCostPolling One AudiencePolling Two Audiences
    500$1,250Don't recommendDon't recommend
    750$1,875OKDon't recommend
    1,000$2,500GoodOK
    1,500$3,750GreatGood
    2,000$5,000GreatGreat

    Request a Free Consultation

    Not sure which plan is right for you? Schedule a call with us.

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