Influencer Marketing

Let Us Expand Your Influence

What’s important to industry influencers matters to your customers.

Today, people are more interested than ever in the opinions of thought leaders, experts, gurus, mavens — essentially anyone with a trusted following. Your customers are tuning into industry influencers to get news, trends, insights, and find new products. Are you on the minds of influencers? We can help.

At Come Recommended, we’re all about relationship building. Our approach to influencer marketing allows us to act as matchmakers for HR tech companies. We can engage industry influencers about your brand, message, or product. Whether you’re interested in a short-term or long-term influencer marketing approach, we’ll work with your goals and objectives to build your brand’s authority and reputation through those who matter most.

If you’re wondering how influencer marketing will fit into your budget, rest assured that we’ll help you get the most impact for your money. Influencer marketing doesn’t always have to be “pay to play.” Our specialists will work with you to find a strategy to best meet your budget — petite, ample, or somewhere in between.

What is Influencer Marketing?

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.Lee Odden, TopRank Marketing

Basically, influencer marketing is about providing context and prowess to a particular product. Don’t just say your product is awesome, let someone else attach their influence to it and act as a brand advocate. Trust is everything nowadays and connecting with influencers guarantees confidence in potential customers.

Another reason to love influencer marketing: It works seamlessly with social media marketing and content marketing. This makes it even easier for us to work to build you a 360-degree PR and marketing strategy to fit your needs.

Influencer marketing done right can be powerful. With influence comes authority and a chance to do the following:

  • Increase trust and build confidence within your target audience.
  • Expand your reach by accessing your influencer’s following.
  • Establish relationships and community that lead to brand loyalty and ambassadorship.
  • Convert more loyal customers with higher value due to a more targeted marketing approach.
  • Spend less due to influencer marketing being more cost-effective than traditional marketing.

Why You Need Influencer Marketing

You won’t be blocked.

According to a 2016 mobile ad blocking report by PageFair, 419 million people worldwide are blocking mobile ads on the web. Your customers have likely opted out of what they don’t want to see online. Influencer marketing will help you make it into their newsfeed.

Recommendations matter.

According to a 2016 TapInfluence study with Nielsen Catalina Solutions, 49 percent of people say they rely on recommendations from influencers when making purchase decisions. Connections with influencers will get you referrals.

people rely on purchase recommendations from influencers
49%

Ramp up your ROI.

The TapInfluence study also found that influencer marketing content delivers 11 times higher ROI yearly than traditional forms of digital marketing. Get more for your money.

Influencers and content go together.

Influencer marketing pairs well with content marketing. According to the 2016 eMarketer Influencer Marketing Roundup report, content promotion (67 percent) and content creation (59 percent) are listed as the top tactics used by marketing professionals to engage with influencers.

content creation is a top influencer marketing tactic
59%
content promotion is a top influencer marketing tactic
67%

Sampling of Our Influencer Marketing Services

No influencer marketing strategy looks quite like the next. We provide HR tech companies with various tactics to help achieve marketing goals. Here is an overview of a few services that tie into an influencer marketing strategy:

Ongoing Media & Blogger Outreach

We’ll go beyond media relations to provide key connections to influencers impacting your target audience. We provide outreach to pre-identified influencers to establish mutually-beneficial relationships.

Blog Posts

A post written for your blog. Our influencer-focused approach involves featuring industry thought leaders and their content with strong search engine optimization (SEO) to ensure you make it on your target audience’s radar. For the most part, blog posts should not be overly promotional of your product, although we do follow internal linking best practices.

Social Media Management

Social media is all about connections. We’ll establish the influencer marketing strategies to engage and connect with thought leaders. We work with your team to make sure you’re taking full advantage of Facebook, LinkedIn, and Twitter to create powerful content that targets influencers and encourages them to engage and share.

Contributed Byline Articles

This is an article written for a third-party media outlet (not your blog) under your byline. These articles are not overtly promotional and will offer you a chance to establish your brand’s reputation and thought leadership. As a part of your influencer marketing strategy, influencers will be featured in your contributed byline articles as original sources.

Infographics

Infographics are visual representations of information, data, or knowledge. These graphics present complex information quickly and clearly. We’ll strategize the best ways to include influencers into your infographics. To give you an idea of what infographics look like, click here.

We pride ourselves on providing personalized tactics for every HR tech firm’s needs. Learn more about our services and pricing.

Our Influencer Marketing Track Record

Blog Post Series:
Niche Job Site

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Podcast Strategy:
Video Interview Software

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Bottom Line

If expanding your reach and hooking loyal customers is on your to-do list, influencer marketing may be the right strategy for you. We have a proven track record of helping organizations achieve their goals, no matter the size of their budget. We will find a strategic, cost-effective solution to ensure you stand out from the crowd and get the recognition you deserve.

We are always available to answer questions and walk you through the best plan for you.