A Comprehensive, Ongoing
Media Relations Strategy


research reports are the most effective content format
46%
research reports are the most difficult content format to produce
62%
journalists seek out original research to use as sources
49%

Research reports are widely considered the most effective content format for marketers, but they are also among the most difficult to produce. In addition to being effective with current and potential users, journalists love research reports, too.

Regularly producing new data and backing it with a mighty media relations effort can set you apart from your competition.

Our 4-Step Process

Topic Research & Planning

We develop research concepts using a combination of the problems your users are trying to solve, gaps in currently available research, industry trends, and upcoming newsworthy events and stories.

Data Collection & Analysis

We draft a survey and distribute it to a research panel. Once the data has been collected, we analyze it to identify the findings that would be most interesting to both your users and the media.

Content Production

We draft a research report and contributed bylined articles based on the data. All content is search engine optimized and goes through our thorough, quality-driven process.

Guaranteed Media Results

We target reporters at top-tier media outlets and industry trade publications with whom we have relationships. Each pitch is customized and sent individually.

Rinse & Repeat

Our plans are designed to be repeated every three months, resulting in quarterly research reports and corresponding media relations activities.

Additional Benefits

In addition to the benefits of original research reports described above, our process offers the following benefits:

 
  • Establish authority, credibility, and thought leadership on key topics within your industry
  • Build quality links, improving SEO
  • Earn social currency
  • Bolster brand awareness
  • Drive website traffic
  • Generate and nurture leads
  • Educate your target audience
 

Your Dedicated Team

Each plan includes a dedicated team:

  • Project manager

    Your primary contact. Ensures deadlines are met and serves as a liaison between our teams.

  • Editor

    Collaborates with the content creator to brainstorm and edit all content to ensure clarity, flow, uniqueness, and more.

  • Content creator

    Thoroughly researches and drafts all content.

  • Media relations specialist

    Coordinates all pitching efforts, including list research, pitch development, pitching and following up with individual reporters, and securing publication of contributed bylined articles.

Metrics We Measure

  • Share of voice
  • Sentiment
  • Inbound links
  • Domain authority
  • Organic traffic
  • Website sessions
  • Average session length
  • Bounce rate
  • Number of placements
  • Social shares
  • Estimated coverage views

Plans & Pricing

Startup Plan

$2,500/month
plus research panel fees

Small Business Plan

$5,000/month
plus research panel fees

Rapid Growth Plan

$7,500/month
plus research panel fees

Media Relations Plan Comparison

DeliverableStartupSmall BusinessRapid Growth
Original research idea, survey, and data analysis
Research report3 pages5 pages5 pages
Simple report chartsUp to 3Up to 6Up to 6
Lead magnet landing pagex
Guaranteed media placements366
HARO/ProfNet responses51015
Rapid response outreachx1030
Contributed bylined articles248
Social shares
Press releasexx

Research Panel Fees

Research panel fees are extra and paid by the customer directly to the polling company. Because you are producing a new report every three months, plan for this additional charge on a quarterly basis.

RespondentsCostPolling One AudiencePolling Two Audiences
500$1,250Don't recommendDon't recommend
750$1,875OKDon't recommend
1,000$2,500GoodOK
1,500$3,750GreatGood
2,000$5,000GreatGreat

Request a Free Consultation

Not sure which plan is right for you? Schedule a call with us.

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