We work with to achieve your goals.
Your challenge is getting the industry to realize just how awesome you and your company are. Job seekers are looking for ways to find employment faster and easier, while employers are trying to solve a range of workplace issues ranging from company culture, to employer branding, to employee engagement — and everything in between.
You have the solutions they need — they just don’t know it. You know job seekers and HR professionals would love to use your product, but they need to find it and understand how it works first.
You need someone who understands your product, your brand, and your audience to get the word out about your company and share your brand’s message with potential customers.
That’s where we come in. We understand what makes your company truly great, and we’re dedicated to sharing that with the rest of the industry.
We start by taking the time to learn everything about your company, from business objectives to messaging and voice. Then, we’ll hop on a call to talk strategy and make sure we’re on the same page. With a clear idea of who you are and what you need, we’ll develop a unique plan to drive the best results. Once you give us the OK on that plan, we’ll get to work!
With a deep understanding of how to reach HR professionals and the technology they use, we’re in the best position to get your name out there and make the industry notice. We take the time to understand your story, share your ideas, and get both in front of the right people.
You will always be the captain of your ship, but we’re the expert navigator who can help guide it to its destination. We’ll read the map, plot the course, and even take the wheel as needed
Your challenge is keeping up with the brand identity you’ve built from the ground up, and there’s a lot to do. As the business grows, you have more and more on your plate, and the same amount of time to get it done.
You need the time to think strategically about the company’s goals, the best ways bring in more leads, and what direction you want the brand to take.
That’s where we come in. While you use your expertise of the brand to develop a master plan, we’ll be the foot soldiers you need to execute it. We work with you to find the best strategies, measure outcomes, and take care of all the time-consuming deliverables.
And don’t worry — you can be just as involved as you want to be. We understand that you built the brand. We want to work with you to get the messaging just right, all while maintaining your high standard for results. We’ll do the research, handle the writing, and take care of any media pitching — asking for your feedback and approval every step of the way.
Your challenge is taking the company that exists and building on its foundation. You want the company to grow and the HR industry to take notice. To do that, you know you need a great social media presence, high-quality content, and a voice within your community.
But your team is already overwhelmed as it is, and you’re working with limited resources. You’ve tried working with other PR firms in the past, but they just don’t get it. You might even be a little gun-shy about working with one again.
You need someone who understands your goals and can take real steps to achieve them — without nickel and diming you.
That’s where we come in. We don’t work like a traditional PR agency. We never count hours, and we focus on a long-term strategy.
We’ll work with you to find the right plan that fits not only the needs of your company, but also your budget. Our team will become an extension of yours — your goals are our goals.
And instead of just one person dedicated to your account, you’ll have a whole team. Your writer, editor, client relationship manager, and any other specialists you might require will work together and collaborate with you and your team to adopt and develop your company’s messaging, voice, and overall style.
Once the work is done, we’ll measure the success. We use Google analytics, track website traffic, and monitor the viewership and social reach of content to learn where we’re nailing it, and where we could do better.
Your challenge is to keep the lights on. Without you, the company couldn’t operate. Your goal is to build relationships with clients and hit your sales objectives consistently. You live in the world of numbers, and you don’t have the time or resources for anything that doesn’t bring results.
You need someone who will deliver. You don’t know much about public relations or content marketing, but if the strategy will supposedly boost sales and bring in new leads, you need to see the numbers to back it up. You need to know that the strategy will help, not hurt your bottom line.
That’s where we come in. Just because we’re an agency made up of storytellers doesn’t mean we don’t focus on the numbers. Results matter to us, and measuring them is part of our process — every step of the way.
We start by analyzing traffic to your website, your social media presence, and any other marketing strategies you already have in place. Then we’ll do the same for your competitors — that way we’ll have a full scope of what you’re doing right, how we can improve, and other tactics we can be using.
We’ll take all this data and develop a plan that will drive results. As we execute, we’ll measure the traffic to your site through Google Analytics, monitor the viewership and social reach of content, inbound links, and more. And once we’ve achieved your goals, we’ll work together to set new ones. These numbers aren’t just glitter and gold — they’re real results that translate to new business.