Startup

$2,500 *

Per Month
    First month deliverables:
  • Survey draft and analysis
  • 3-page report
  • Up to 3 simple charts
  • Social shares for report
  • 1 guaranteed media placement
Learn More

Rapid Growth

$7,500 *

Per Month
    First month deliverables:
  • Survey draft and analysis
  • 5-page report
  • Up to 6 simple charts
  • Social shares for report
  • Simple report landing page
  • 3-email autoresponder sequence
  • 2 guaranteed media placements
  • 1 contributed bylined article
  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • Social shares for 3 articles
  • SEO keyword research and ongoing monitoring
Learn More

Startup

$2,250 *

Per Month
    First month deliverables:
  • Survey draft and analysis
  • 3-page report
  • Up to 3 simple charts
  • Social shares for report
  • 1 guaranteed media placement
Learn More

Rapid Growth

$6,750 *

Per Month
    First month deliverables:
  • Survey draft and analysis
  • 5-page report
  • Up to 6 simple charts
  • Social shares for report
  • Simple report landing page
  • 3-email autoresponder sequence
  • 2 guaranteed media placements
  • 1 contributed bylined article
  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • Social shares for 3 articles
  • SEO keyword research and ongoing monitoring
Learn More

* Research panel fees of $1,250 for 500 respondents and $2,500 for 1,000 respondents are extra

Startup Plan Breakdown

Month 1

$2,500

Plus research fees
  • Survey draft and analysis
  • 3-page report
  • Up to 3 simple charts
  • Social shares for report
  • 1 guaranteed media placement

Month 2

$2,500

  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • 1 contributed bylined article
  • Social shares for 3 articles
  • 1 guaranteed media placement

Month 3

$2,500

  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • 1 contributed bylined article
  • Social shares for 3 articles
  • 1 guaranteed media placement

Month 1

$6,750

Plus research fees,
due upfront
  • Survey draft and analysis
  • 3-page report
  • Up to 3 simple charts
  • Social shares for report
  • 1 guaranteed media placement

Month 2

  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • 1 contributed bylined article
  • Social shares for 3 articles
  • 1 guaranteed media placement

Month 3

  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • 1 contributed bylined article
  • Social shares for 3 articles
  • 1 guaranteed media placement

Month 1

  • Survey idea creation
  • Survey drafted
  • Survey prepared for distribution
  • Survey distributed for responses
  • Analysis of results
  • Content ideas finalized
  • Media pitching prep begins
  • Drafting and editing of report and accompanying social shares
  • Drafting and design of simple charts
  • Initial media pitching begins and carries on until placements are secured

Month 2

  • Content ideas for blog posts and contributed bylined article finalized
  • Drafting and editing blog posts and accompanying social shares
  • Drafting and editing contributed bylined article and accompanying social shares
  • Month 2 initial pitching begins; carries on until placement is secured
  • Initial pitching of contributed bylined article; carries on until placement is secured
  • Publishing of blog post (note: continued bi-weekly)
  • Pitching activities continue

Month 3

  • Content ideas for blog posts and contributed bylined article finalized
  • Publishing of blog post
  • Drafting and editing blog posts and accompanying social shares
  • Drafting and editing contributed bylined article and accompanying social shares
  • Month 3 initial pitching begins; carries on until placement is secured
  • Initial pitching of contributed bylined article; carries on until placement is secured
  • Publishing of blog post
  • Pitching activities continue

Small Business Plan Breakdown

Month 1

$5,000

Plus research fees
  • Survey draft and analysis
  • 5-page report
  • Up to 3 simple charts
  • Social shares for report
  • Simple report landing page
  • 3-email autoresponder sequence
  • 2 guaranteed media placements
  • 1 contributed bylined article
  • Social shares for 1 article

Month 2

$5,000

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 1 contributed bylined article
  • Social shares for 5 articles
  • 2 guaranteed media placements
  • 1 customer case study

Month 3

$5,000

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 1 contributed bylined article
  • Social shares for 5 articles
  • 2 guaranteed media placements
  • 1 customer case study

Month 1

$13,500

Plus research fees,
due upfront
  • Survey draft and analysis
  • 5-page report
  • Up to 3 simple charts
  • Social shares for report
  • Simple report landing page
  • 3-email autoresponder sequence
  • 2 guaranteed media placements
  • 1 contributed bylined article
  • Social shares for 1 article

Month 2

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 1 contributed bylined article
  • Social shares for 5 articles
  • 2 guaranteed media placements
  • 1 customer case study

Month 3

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 1 contributed bylined article
  • Social shares for 5 articles
  • 2 guaranteed media placements
  • 1 customer case study

Month 1

  • Survey idea creation
  • Survey drafted
  • Survey prepared for distribution
  • Survey distributed for responses
  • Analysis of results
  • Content ideas finalized
  • Media pitching prep begins
  • Drafting and editing of report and accompanying social shares
  • Drafting and editing of auto-responder campaign
  • Drafting and editing of simple landing page
  • Drafting and design of simple charts
  • Drafting and editing of contributed bylined article
  • Initial media pitching begins; carries on until placements are secured
  • Initial pitching of contributed bylined article; carries on until placement is secured

Month 2

  • Content ideas for blog posts and contributed bylined article finalized
  • Drafting and editing 2 blog posts and accompanying social shares
  • Case study template and questions finalized; case study customer interview coordinated
  • Month 2 initial pitching begins; carries on until placements are secured
  • Drafting and editing contributed bylined article and accompanying social shares
  • Drafting and editing 2 blog posts and accompanying social shares
  • Publishing of blog post
  • Initial pitch of contributed bylined article; carries on until placement is secured
  • Case study drafted
  • Publishing of blog post
  • Publishing of blog post

Month 3

  • Content ideas for blog posts and contributed bylined articles finalized
  • Drafting and editing 2 blog posts and accompanying social shares
  • Case study customer interview coordinated
  • Publishing of blog post
  • Month 3 initial pitching begins; carries on until placements are secured
  • Drafting and editing contributed bylined article and accompanying social shares
  • Drafting and editing 2 blog posts and accompanying social shares
  • Publishing of blog post
  • Initial pitch of contributed bylined article; carries on until placement is secured
  • Case study drafted
  • Publishing of blog post
  • Publishing of blog post

Rapid Growth Plan Breakdown

Month 1

$7,500

Plus research fees
  • Survey draft and analysis
  • 5-page report
  • Up to 6 simple charts
  • Social shares for report
  • Simple report landing page
  • 3-email autoresponder sequence
  • 2 guaranteed media placements
  • 1 contributed bylined article
  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • Social shares for 3 articles
  • SEO keyword research and ongoing monitoring

Month 2

$7,500

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 3 contributed bylined articles
  • Social shares for 7 articles
  • 2 guaranteed media placements
  • 1 customer case study
  • 5 HARO/ProfNet responses

Month 3

$7,500

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 3 contributed bylined articles
  • Social shares for 7 articles
  • 2 guaranteed media placements
  • 1 customer case study
  • 5 HARO/ProfNet responses

Month 1

$20,250

Plus research fees,
due upfront
  • Survey draft and analysis
  • 5-page report
  • Up to 6 simple charts
  • Social shares for report
  • Simple report landing page
  • 3-email autoresponder sequence
  • 2 guaranteed media placements
  • 1 contributed bylined article
  • 2 blog posts OR 2 LinkedIn articles OR 2 Medium articles
  • Social shares for 3 articles
  • SEO keyword research and ongoing monitoring

Month 2

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 3 contributed bylined articles
  • Social shares for 7 articles
  • 2 guaranteed media placements
  • 1 customer case study
  • 5 HARO/ProfNet responses

Month 3

  • 4 blog posts OR 4 LinkedIn articles OR 4 Medium articles
  • 3 contributed bylined articles
  • Social shares for 7 articles
  • 2 guaranteed media placements
  • 1 customer case study
  • 5 HARO/ProfNet responses

Month 1

  • Survey idea creation
  • Survey drafted
  • Survey prepared for distribution
  • SEO keyword research
  • Survey distributed for responses
  • Analysis of results
  • Content ideas finalized
  • Media pitching prep begins
  • Drafting and editing of report and accompanying social shares
  • Drafting and editing of auto-responder campaign
  • Drafting and editing of simple landing page
  • Drafting and design of simple charts
  • Drafting and editing of contributed bylined article and accompanying social shares
  • Initial media pitching begins; carries on until placements are secured
  • Initial pitching of contributed bylined article; carries on until placement is secured
  • Drafting and editing 2 blog posts and accompanying social shares

Month 2

  • Begin monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Content ideas for blog posts and contributed bylined articles
  • Case study template and questions finalized; case study customer interview coordinated
  • Month 2 initial pitching begins; carries on until placements are secured
  • Continue monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Drafting and editing 2 blog posts and accompanying social shares
  • Drafting and editing 2 contributed bylined articles and accompanying social shares
  • Continue monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Initial pitching of contributed bylined articles; carries on until placements are secured
  • Drafting and editing 2 blog posts and accompanying social shares
  • Drafting and editing 1 contributed bylined article and accompanying social shares
  • Case study drafted
  • Publishing of blog post
  • Continue monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Publishing of blog post

Month 3

  • Begin monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Content ideas for blog posts and contributed bylined articles
  • Case study customer interview coordinated
  • Publishing of blog post
  • Month 3 initial pitching begins; carries on until placements are secured
  • Continue monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Drafting and editing 2 blog posts and accompanying social shares
  • Drafting and editing 2 contributed bylined articles and accompanying social shares
  • Publishing of blog post
  • Continue monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Initial pitching of contributed bylined articles; carries on until placements are secured
  • Drafting and editing 2 blog posts and accompanying social shares
  • Drafting and editing 1 contributed bylined article and accompanying social shares
  • Case study drafted
  • Publishing of blog post
  • Continue monitoring HARO/ProfNet for opportunities; draft responses as fitting
  • Publishing of blog post

Frequently Asked Questions

Here’s an interview with our founder & president, Heather R. Huhman, regarding common questions about our company.

To truly understand Come Recommended’s story, you have to understand my personal story.

My public relations career began in August 2002. Since then, I’ve worked for small agencies, large agencies, and even been on the client side. Knowing I’d one day start my own agency, in each position, I kept a mental list of everything I’d do differently — everything I’d do better.

Fast forward to summer 2008 at the height of the Great Recession.

I’d left big agency life for a boutique agency only six months prior. I came to work that Friday thinking it would be just like any other day, except for the fact that I was leaving the following day to accompany my husband at a conference for a week in Las Vegas.

At the end of the day, my boss pulled me into her office and explained we’d just lost our biggest client and she was letting me go. I’ll never forget the shock I felt in that moment. I vowed, once I became settled in a new position, to never allow myself to be in such a vulnerable position ever again.

In December 2008, I launched Come Recommended as a side hustle. At first, we were a SaaS that connected interns/entry-level job seekers with employers by way of professional recommendations. (Come Recommended, get it?)

I began freelance writing about topics I knew well — job searching and hiring — to build credibility and drive traffic to our product. I’d been in a hiring manager role at nearly every company I’d ever worked for throughout my career, so I knew quite a bit on the subject and had become extremely passionate about it.

In June 2010, I left my job to pursue Come Recommended full-time. At the HR Tech Conference that year, several companies begged me to abandon our SaaS and return to my roots as a PR specialist — and take them on as my first clients.

And so, I merged my two loves: PR and job searching/hiring. Come Recommended, a content marketing and PR agency for job search and HR technology companies, was born.

But wait, there’s more!

After nearly seven successful years as a full-service agency, we took a hard look at our offerings and asked ourselves two questions:

What do we do better than anyone else?

What services work consistently for every client, no matter their marketing situation?

The answer to the first question was immediately obvious: marketing and PR campaigns built around original research.

The answer to the second question took a bit more digging into our client KPI reports. We also had to be mindful of budget. After many years of servicing clients at essentially three price points — $2,500/month, $5,000/month, and $7,500/month — we didn’t want to stray too far from what companies have come to expect.

Today, Come Recommended offers done-for-you marketing campaigns for job search and HR tech companies built on a foundation of original research.

  • Our specific niche: We live and breathe job searching, careers, recruiting, hiring, retention, and workplace management all day long. You never have to bring us up to speed on industry trends.
  • Our structure: We’re not an agency. Our productized service plans allow us to work within your current marketing strategy, no matter your current situation: no in-house marketing team or PR agency, have an in-house marketing team but no PR agency, no in-house marketing team but have a PR agency, or have an in-house marketing team and PR agency.
  • Our holistic view of PR and marketing: Many agencies, particularly the larger ones, are singularly focused on securing print media placements. While all of our plans include a strong media relations element, it’s not the only tool in our toolbox — and we recognize the importance of media placements beyond print. Each plan includes content marketing, media relations, social media, and search engine optimization tactics proven to provide ROI no matter your current internal marketing situation.
  • Our contract terms: Simply put, we don’t lock you into a long-term contract. Although we firmly believe content marketing and PR should be ongoing initiatives and we have many customers we’ve worked with for years, we don’t believe in making you feel stuck. While you’re of course welcome to sign a longer contract if that’s what you want, our plans are designed to be repeated every three months, and we know if we’ve done a great job for you that you’ll continue to work with us. So, the burden is on us — not you — to continue to bring our A game!
  • Our team approach: We pride ourselves on becoming an integral part your team — working side-by-side, in the trenches, to enhance and complement the marketing and PR you’re already doing (or not doing!). In addition, all customers — regardless of the plan they purchase — are assigned a dedicated project manager, content creator, editor, media relations specialist, and social media specialist.
  • Our transparent pricing: Most PR firms charge an hourly rate, and if multiple people are working on your account at the same time, each of them is billing you in 15-minute increments. Ouch! At Come Recommended, you know upfront exactly what you are receiving and exactly how much it will cost.

Your situation: no in-house marketing team or PR agency

This one’s easy! We become your in-house marketing team, working closely with your founders, CEO, and/or sales department to conduct original research campaigns that will achieve your business goals.

Your situation: have an in-house marketing team but no PR agency

Fantastic, we love working with in-house teams! Our work will align with, expand upon, and complement the great work your internal team is already doing. We will also make suggestions for activities your team can tackle to help boost the effectiveness of our campaigns.

Your situation: no in-house marketing team but have a PR agency

Wonderful! Despite what it may seem, we’re definitely not anti-agency here. Your agency can continue to generate press mentions regarding new customers, success stories, new hires, funding announcements, etc., while we own the original research portion of the overall strategy.

Your situation: have an in-house marketing team and PR agency

Lucky you! Similar to the situations outlined above, our work will align with, expand upon, and complement the great work your internal team and PR agency are already doing. We will also make suggestions for activities your team and agency can tackle to help boost the effectiveness of our campaigns.

As a data nerd, I love this question! Here are the KPIs we track for every customer, although depending your goals, there may be additional ones we use:

  • Share of voice: How many keywords are tied to your website — and how many people are talking about your brand — compared to your competitors.
  • Sentiment: Whether your press coverage is positive, neutral, or negative.
  • Inbound links: The quality and volume of inbound links to your website as a result of our efforts.
  • Domain authority: The power of a domain linking to your website. Except in certain circumstances, such as a niche industry publication relevant to your target audience, we prefer not to pitch or place articles with a DA below 60.
  • Organic traffic: How many people are finding your website via search. We compare this number to the previous 30 days, as well as the same timeframe the prior year.
  • Sessions: A group of interactions a user takes on your website within a 30-day timeframe. Again, we compare this number to the previous 30 days, as well as the same timeframe the prior year.
  • Average session length: The average amount of time a visitor spends on your site or a particular page. Again, we compare this number to the previous 30 days, as well as the same timeframe the prior year.
  • Bounce rate: The percentage of visitors who come to your website and leave without viewing any other pages. Again, we compare this number to the previous 30 days, as well as the same timeframe the prior year.
  • Number of placements: The number of feature articles, brief mentions, and contributed bylined articles placed over the past 30 days, as well as the entire campaign.
  • Social shares: One way to measure the effectiveness of placements is to log the number of shares it receives.
  • Estimated coverage views: Another way to measure the effectiveness of placements is to estimate the number of pageviews it receives, which we do using proprietary software.
Believe it or not, the job search and HR tech space is actually quite large — so much so that the opportunity to work with two truly competing companies does not present itself all that often. However, should the situation arise, here’s how it’s handled.

We of course value our current relationships over landing new customers, so if taking on the new customer is going to truly damage our relationship with the current one, we pass on the new business.

However, if the current customer is open to the arrangement, we build the new customer’s team to be completely separate. We of course also inform the new customer of this setup and ensure they too are comfortable moving forward.

And we never, ever would pitch two customers against each other. Under no circumstance would either customer be competing for the same reporters’ attention for the same story — or be spoken of in a negative manner in our conversations with the press. Neither of these situations benefit anyone!

I’m so glad you asked, because it’s pretty intense! We are most definitely not a content farm. We don’t charge $50/piece because you are getting way more value with us. Remember, you get what you pay for!

Here’s a look inside the life of a single piece of content:

Step 1: Your content creator and editor brainstorm and finalize a summary and temporary descriptive headline. If this is a contributed bylined article, primary and backup publication targets are also identified.

The summary includes:

  • Overall content type (how-to, list, etc.)
  • The basic concept of the article
  • Why readers will care about this article
  • Any relevant external research/trends we plan to include
  • Brief version of the unique points we plan to cover

Step 2: The content idea (descriptive headline, summary, and target publications) is sent to the customer for review and approval by the project manager.

Step 3: Once approved by the customer, the project manager assigns the task to the content creator.

Step 4: The content creator researches and writes the content, including suggesting a new set of 5+ better headlines.

Step 5: The editor reviews the content and works with the content creator to perfect it.

Step 6: The content shares are drafted in the same document by the social media specialist and sent to the editor for review.

Step 7: Once approved by the editor, the content is sent to the customer for review by the project manager.

Step 8: The customer reviews, and if they have any feedback, it is communicated to the project manager, who shares it with the editor and content creator.

Step 9: If edits are necessary, they go through the content creator and editor process again, and the project manager resubmits to the customer for final approval.

Step 10: If this is a contributed bylined article, the media relations specialist then drafts a pitch and works with the publication(s) identified to get the piece placed.

Request a Free Consultation

Not sure which plan is right for you? Schedule a call with us.

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