How To Make Your Social Media And SEO Go Hand-In-Hand

Heather R. Huhman

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Image Credit: Hand pointing image from Bigstock.

Image Credit: Hand pointing image from Bigstock.

It’s official, your SEO and social media strategies can no longer be mutually exclusive. Moz’s 2015 Search Engine Ranking Factors found a correlation between social signals and page rankings. While many search engines deny using likes and shares as page ranking factors, it’s evident that social media and SEO now go hand-in-hand.

Since you work so hard on both social media and SEO, you might as well have them work together. Here are five ways your social media presence can help boost your SEO:

Customized share buttons

Share buttons make it incredibly easy for your readers to pass your content on through social media. But you need to take the time to customize your share buttons so they give more than just the link. Include your username and appropriate hashtags for each social media site’s button. That way when Mary tweets your post, any of her followers who read it can easily find you and begin following you, as well. And as we all know, the more followers you have, the better for your page traffic.

You can also include tweet plugins directly within your content. Just like this:

Putting links to your website on all your profiles

You probably already have your URL on your Facebook and LinkedIn, but did you know how that impacts your SEO?

Social media sites have solid authority with search engines, which means having outgoing links on their sites gives your home page more clout. Make sure the website is easy to find on your profile and not buried in the about section. This way, a viewer can see it and click it, giving you more hits.

Shared posts mean more eyes, possibly influential ones

As your followers pass around your posts, there is a better chance of your content being linked within other content. If your content is exceptional (and a bit lucky), someone with good page authority will use it and help your SEO. And who doesn’t want a nice, strong external link?

Social media and your mobile site

Pew Research Center survey of 2,254 people found that 28 percent of cell phone users access social media mobile sites on a daily basis. Now that the mobilegeddon is upon us, it’s more important than ever for your site to be mobile.

Imagine that Johnny is on Facebook on his phone and comes across your post. But since you’re not mobile yet, he can’t open it. No matter how great your content is, Johnny’s not going to rush to the nearest computer to see your content. And he definitely won’t share it.

Different ways to encourage interaction

Most bloggers already include a call to action at the end of their posts, encouraging readers to leave comments. The Facebook posts and tweets you use to share your content should do the same. Why? Tom’s friend Sue probably won’t see his comment on your blog, but she will see the retweet you’re tagged in with his opinion. Then Sue can see your content and add her contribution on Twitter. Now her friend Bob sees her tweet and the cycle goes on and on, giving you more hits, shares, authority, and a better SEO.

Heather R. Huhman

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.