Social Media Marketing

Let Us Help You Get Social

Three-quarters of U.S. adults now use social media. Gone are the days where social media channels were only for targeting niche audiences. Today, brands big and small are receiving major ROI through swift social media strategies.

Simply getting your business on every social channel and posting frequently isn’t enough to ensure you’re being heard. If a tree falls in the woods, but no one is around to hear it, does it really make a sound? The same principle applies to your product and overall brand. At Come Recommended, we work with HR tech companies like yours to make sure you’re taking full advantage of Facebook, LinkedIn, Twitter, and other platforms.

We know your company has a story. You’ve worked tirelessly to build a product worth bragging about. Now let us assemble a social media strategy that boosts your brand awareness, engagement, and reach. Whether your company is pre-launch, growing, or expanding, we have a social media management option that will work for you.

Curious if social media marketing will fit into your HR tech company’s marketing budget? We are more than willing to work with you to find a strategy to best meet your budget. Even if you’re just seeking a short-term game plan, our specialists will ensure you get the most significant impact for your money.

What is Social Media Marketing?

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.Mashable

Social media marketing isn’t just scheduling tweets and updating Facebook statuses. Nor is it about gaining a massive — and often generally uninterested — following. Social media is about establishing meaningful connections, building authority, driving brand awareness, and achieving your unique company goals.

Good social media marketing starts with a plan. At the heart is a strategy that guides the creation of compelling, engaging, and targeted content that spreads quickly. Through the proper use of each social media platforms, your HR tech company will be able to connect with and inspire your current and potential customers.

But it’s more than just promotional jabber. We encourage companies to go beyond simply posting website click-bait and instead establish meaningful connections with customers, industry leaders, and influencers. No matter how big or small your company is, smart social media marketing can help you find your niche and flourish.

A strong social media marketing strategy can:

  • Establish authority and thought leadership on key topics within your industry.
  • Bolster brand awareness and the reach of your unique company story.
  • Generate leads without the monotony of hard-sell tactics.
  • Drive traffic to your website or landing pages.
  • Engage current and potential customers with your brand messages.
  • Retain current customers and develop brand loyalty through active engagement and increased authority.

Why You Need Social Media Marketing

Social increases brand exposure.

According to a 2016 report by Social Media Examiner, 89 percent of all marketers indicated that their social media efforts have generated more exposure for their businesses. Need we say more?

social media efforts generate more business exposure
89%

HR pros are social.

In our recent survey with Recruiter.com, we found that 46 and 42 percent of HR pros turn to LinkedIn and Facebook, respectively, every day to find industry content. Get noticed by leaders in the industry.

hr pros use facebook every day
42%
hr pros use linkedin every day
46%

Contribute to increased traffic.

In the Social Media Examiner 2016 Social Media Marketing Industry Report, more than 75 percent of marketers experienced increased traffic and 89 percent experienced increased exposure due to investment in social media marketing.

MARKETERS EXPERIENCE INCREASED EXPOSURE
89%
MARKETERS EXPERIENCE INCREASED TRAFFIC
75%

Good social media takes time.

According to a 2016 report by Social Media Examiner, nearly 20 percent of marketers spend more than 20 hours a week on social media. If you don’t have the necessary time to create social success, we can help you meet your social media needs.

marketers spend more than 20 hours/week on social media
20%

Sampling of Our Social Media Marketing Services

Social Media Management

Do you have Facebook, LinkedIn, and Twitter set up for your company? If not, we can help. We will develop a full social media plan to get you geared up for success. This plan includes an overall strategy, weekly content, engagement, influencer outreach, account growth, and monthly analytics reports.

We offer both retainer and project pricing for social media management. If you’re not ready to to give us full rein of your social media channels just yet, we’re happy to meet you in the middle. We’ll build out a social media plan to best accommodate your needs.

Social Shares

Don’t have room in your budget to pay for social media management, but want to make sure all your content is receiving the promotion it deserves? We draft shares for the pieces we create for you following best practices.

Social media is your loudspeaker. We believe it’s an integral part of every PR and content marketing plan. We’ll work to find a right-sized approach to social media to carefully meet your goals, audiences, and budget. Learn more about our services and pricing.

Our Social Media Marketing Track Record

 

Social Media Management:
CareerShift

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Bottom Line

If you want to help your HR tech company engage and build your audience while increasing authority, our approach to social media marketing is worth a second look. We have a proven track record of helping organizations achieve their goals, no matter the size of their budget. We will find a strategic, cost-effective solution to ensure you stand out from the crowd and get the recognition you deserve.

We are always available to answer questions and walk you through the best plan for you.